1. Introduction
The service industry is incredibly divers. There are different scales, menus, ambience and customers, but all these businesses have a common goal to sell food and beverages to a target market they hope will be stratified, and they hope to be profitable (Ojugo, 2010). To make the restaurant business successful and make it stand out, the right choice of suppliers, merchandising of the product and every step is an indispensable element.
This report is going to discuss the renovation for the Hotel Château Gütsch, the main purpose of this report is not only to emphasize the improvement of the menu and achieve the anticipation of the profit, but also stress the importance of guest’s perceived value and satisfaction.
2. Description of Business and Competitors
Hotel Château Gütsch is a 4-star property located in the heart of Switzerland, in a famous city of Luzern. This hotel is a 19th century castle with a rich history which nowadays attracts tourists from all over the world. The building was constructed in 1888 as a private residence with a connecting hotel and restaurant, which later was made into the full-time hotel. Château Gütsch itself is relatively small and is operating 27 rooms and suits for the unforgettable fairy tale experience. Situated on a mountain, it
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The main competitor is in town is the Wilden Mann Hotel which is also a 4-star property and is the one of the oldest hotels in Luzern, established in 1860 it has been looking after its’ guests for more than 150 years. This hotel has a great history and is made in the classic style, decorated with the antique furniture. It is located in town not far from the main tourist attractions such as the Kappelbrücke, which makes guests’ access much easier. Where is the fastest way to get to the Hotel Château Gütsch is through the cable railway which is located quite far from the old
So what is the most important thing in a restaurant? You’d think it would be food. In a talk given by Thomas Keller, a restaurant owner, about what excellent food does to a restaurant, Mr. Keller talks a lot about the quality of food, and a customers experience. The experience that one has in a restaurant is something that should be completely about the consumer. If the consumer does not have a good experience at a restaurant, there is a good chance that he or she will not come back. The quality of the food at a restaurant can depend a lot on the quality of ingredients. It’s important to always have the
The restaurant industry has been booming since the 90’s to now. With over 600,000 restaurants in the United States alone, and about 14.4 million employees
More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the
The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining
After spending 6 years in Tuscany, Italy learning all aspects of a restaurant’s operation, Solomon returned to Canada and opened her first Tuscan Cuisine restaurant in Downtown Toronto. In order to survive in the competitive restaurant industry and discouraging economy condition, Solomon needs to address the following issues:
According to the National Restaurant Association (2011), 2011 Florida restaurant sales are projected to be $30.1 billion in sales with Florida having 34,035 restaurants in 2009. The NRA (2011) states that in 1955 25% of each dollar spent on food was in a restaurant compared to 49% presently. Given this growth trend, restaurant owners are faced with ever increasing demand being offset by concurrent competition growth. To drive customer growth and repeat business a detailed examination of the literature is necessary to determine what others have found to be dominate factors in accomplishing this goal.
My restaurant La Concuna International is a multi-cuisine restaurant; we will provide to our customers with quality consist of Chinese, Italian, Arabic, Indian and Kiwi food. This is to build a good relationship with the customers and win their trust. We have different variety of food available so we can meet the customer’s expectation and give them what they would like to eat, this is the reason why my restaurant is multi-cuisine. Other than food we will provide our customers with great service because it is compulsory to keep our customers happy and satisfied them so they can keep coming back to my restaurant also through a good service they can tells friend and people how our restaurant excellent with their experience. For achieving the goal I will use some of the following strategies,
There is a high threat of new entrants entering the casual dining industry; therefore the company needs to address the issue by creating entry barriers through product and service differentiation and economies of scale. Considering substitute products fill the same need as Panera's products, the company needs to differentiate its products and services to create a want for Panera's product instead of a need. The bargaining power of suppliers may be a potential weakness for the company, because the company has contracts with all of its suppliers.
The restaurant industry is a simple concept, the store prepares the food, and consumers pay for it. Some people visit restaurants in order to save time or enjoy a certain taste that the restaurant has cornered. Others choose to eat out for celebrations and special occasions. Then others want to have a meeting place or study location to call their own. Whatever the reason for a consumer to eat out, there is a restaurant for them. Restaurants cater to all of the above reasons and take time to study and apply strategic principles in order to get customers in the door.
The food service industry is continuously grow rapidly within the globe. Restaurant industry is business that prepare and serves food and drink towards customer. The food that customers purchase at restaurant can be eaten on-site, take away or delivered. According to Helen Akers, the restaurant industry is segmented according to the level of service customers receive. As the number of restaurants increase, people have many options for choosing a restaurant. When guests dine out from the restaurant, they starting to evaluate what they experience According to the National Restaurant Association, the food service industry are still one of the economy's top employers. The major segments of restaurant industry are full service industry, quick industry, fine dining, casual dining and others. On the website of the National Restaurant Association 2015, food service industry sales are highly expected to hit a record high in 2015.
The Queens Head hotel is located in Barnstaple, and is one of the ten hotels owned by Giles-Gash family, all located in South West of England. The hotel has 50 bedrooms, a restaurant with 50 covers, function room, bar area and a leisure complex.
Let me use an example, in the Statler Hotel, which is run by the School of Hotel
The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.
special attention should be given to maintain quality in the case of the Hotel and
Hotel de la Nouvelle Couronne is situated in the historic center of Morges with Geneva Lake view. The hotel is 30 minutes far away from Geneva International Airport and 10 minute away from Lausanne. La Nouvelle Couronne is a business and charm hotel that allies the use of high-tech equipment with the unique value of an 18th century historic building. The hotel is very close to the business and industrial centers of Lausanne, Ecublens and Aubonne.