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Research Paper On Baba Ramdev

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Abstract:-
This paper focuses on the contribution made by Baba Ram Dev as a entrepreneur and a social reformer. He not only contributed to sustain the vedic health education in the form of yoga , but also in the form of successful entrepreneur and social reformer. The paper highlights the various lessons and traits which one should learn from Swami Ram Dev. When an Entrepreneur is going to start business, he should learn different start up lessons and trait required for a successful entrepreneur. This paper highlights the success story of Ramdev and extract numerous examples to find out the start uo lessons and traits required for successful venture. This paper will be a great help for the entrepreneurs in starting new venture.

INTRODUCTION – ENTREPRENEURSHIP
An entrepreneur is an individual who, rather than working as an …show more content…

Baba ramdev has adopted numerous management principles to his venture and these principles serves a start up lessons for an entrepreneur.
1. Strong expertise on the subject before starting up – A successful entrepreneur is one who work on something which he has enough knowledge about and practice. If we take the example of patanjali ayurved ltd, the reason for the success of brand is his knowledge about ayurved and command on ayurved.

2. Marketing research is the core of centre – without effective marketing research , an entrepreneur cant succeed in future. Like patanjali ayurved ltd is very strong in their marketing research , sensing the needs of consumers and delivering them on a right time makes it a successful brand.

3. Save money smartly- like patanjali ayurved save money in a smart way. The strategy of baba ramdev is first to position himself as a yog guru, then after positioning , he himself is the brand ambassador of his company and strongly advertised his brand

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