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Marketing Management and Faith Integration Essay

Decent Essays

Marketing Management and Faith Integration

There are many Bible verses that relate to business character. Many of them speak of honesty and integrity in business actions. Character is defined as the combination of a person’s ethical and moral qualities, and it is shown through the choices we make. Therefore, as a business owner or decision maker, one needs to consider the impacts the decision may have on others and the community and not be hasty in making the quick decision that may have negative impacts in the future.
Many of the valued character traits include integrity, courage, honesty and fortitude. As Christians, we should want to make sure that we are pursuing the values that God has taught us to embrace through scripture. …show more content…

A reputation for honesty is a comprehensive statement of both a person's character and how he or she treats others. It is a fundamental mindset against stealing, lying, or deceiving. (Cotton, 2012). Honesty is a standard that God expects all Christians to uphold. Romans 12:17 says, “Do not repay anyone evil for evil. Be careful to do what is right in the eyes of everybody." As a Christian, honestly is not just doing the right thing at the right time, it is a way of life. There should be no exception for the way a Christian business is run including its marketing management. (Henderson, 2007). In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

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