Marketing Management and Faith Integration
There are many Bible verses that relate to business character. Many of them speak of honesty and integrity in business actions. Character is defined as the combination of a person’s ethical and moral qualities, and it is shown through the choices we make. Therefore, as a business owner or decision maker, one needs to consider the impacts the decision may have on others and the community and not be hasty in making the quick decision that may have negative impacts in the future.
Many of the valued character traits include integrity, courage, honesty and fortitude. As Christians, we should want to make sure that we are pursuing the values that God has taught us to embrace through scripture.
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A reputation for honesty is a comprehensive statement of both a person's character and how he or she treats others. It is a fundamental mindset against stealing, lying, or deceiving. (Cotton, 2012). Honesty is a standard that God expects all Christians to uphold. Romans 12:17 says, “Do not repay anyone evil for evil. Be careful to do what is right in the eyes of everybody." As a Christian, honestly is not just doing the right thing at the right time, it is a way of life. There should be no exception for the way a Christian business is run including its marketing management. (Henderson, 2007). In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil
The world around us is constantly progressing; meaning ethics and social responsibility will become increasingly fundamental towards long term business success. There are many different principles on which to reflect when it comes to moral reasoning from a Christian worldview as it relates to business. The three basic pairs of principles are integrity and sustainability, competence and compassion, along with unity and participation. Christians are should exhibit personal ethics that represent the image of Jesus. Personal ethics is defined as moral principles that govern a person's behavior. Living and maintaining a Christian identity in the workplace can be very challenging in today's society. Far too many Christians leave their faith and religious beliefs behind as they handle business matters. However, this is unacceptable in the eyes of God. Christianity is a lifestyle; not a piece of clothing that can be put on and taken off at any given time. Matthew 10:32 clearly states that, "Whoever acknowledges me before others, I will also acknowledge before my Father in heaven. But whoever disowns me before others, I will disown before my Father in heaven”. Morally Christians are held
Character is defined as one’s moral qualities. I have very high expectations for my character, and I hold myself to them. Every time a person isn't the nicest to me or someone else, I remind myself not to stoop to their level. I tell myself, “Treat others how you would want to be treated.” I will always treat myself and everyone around me with respect, courtesy, and kindness.
Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the
Character is defined as someone who demonstrates the following six qualities: respect, responsibility, trustworthiness, fairness, caring, and citizenship. I find it is important to use each of these qualities in the volunteer work and activities I partake in. I often volunteer at my church to work with the younger kids, and it is important that I display these qualities to be the role model I desire to be.
According to google, the definition of character is the mental and moral qualities distinctive to an individual. As much as I agree with the general perspective of the word, I see it as much broader. I see character as what makes up a whole person. Character is different for everyone, it’s what makes us diverse. Maintaining good character will preserve the good qualities and attributes an individual acquires. Throughout my life and my still growing experience, I have possessed and gained many characteristics that have shaped who I am today. I believe that I have many strong characteristics as to how I could be a potential member of the Nation Honor Society.
Marketing is everywhere. It can be seen in all forms of media. Advertisements are plastered all over the internet, they are constantly on television, and heard on the radio. It is impossible to escape the constant pressure from businesses promoting themselves and their products. On the business side of things, advertising is extremely competitive. Good marketing can give a business an edge over their competition. To become the best in marketing, use well thought out strategies, know the targeted customers, and use the most cost-effective medium for the situation.
In the article Marketing is Everything, the author Regis McKenna emphasizes the significant of managing strategic marketing. He also highlights that the transformation process of marketing and several important marketing elements that lead originations toward success. First and foremost, McKenna compares two periods of companies. Before technology developed, most companies concentrated on sale or product driven. In other words, during that time, products were displayed as the first priority in corporations rather than being customer oriented. Instead of researching customers’ desires and customizing new products for them, manufacturers and sellers did not pay attention to their customers’ needs and only tried to alter their minds to match products.
In today’s society Christian business leaders are held to a much higher ethical standard and are criticized more often than wordily business leaders. Although we are all human and mistakes, Christian leaders have to walk the straight and narrow righteous path at all times because they are judged by others. Ethical values should be instilled and upheld by everyone and should be the standard behavior used in everyday life. As business leaders, we should inventory our lives and make sure that we are removing things that may tarnish our character as a Christian. Christian leaders should always follow the Golden Rule “Do unto others as you would have them to do unto you” which comes from the scripture Luke 6:31. Christian leaders should create a “work family” environment by learning their employees, what they do daily, show them that they are cared about, giving them recognition on their performance, and let them know that they are valued by the company.
Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.
Character is the moral and mental qualities distinctive to a person. Some people go through life with no forethought preceding their actions. I choose to live my life in a way that differs from the status quo. I choose to from my own opinion rather than looking to others for how I’m supposed to feel or act.
Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the
Character is defined as “the mental and moral qualities distinctive to an individual”. I am no saint but I think overall I am a very morally upright person. I can honestly say that I am kind to everyone even when they are not kind to me. The philosophy that two wrongs do not make a right is one I stand by whole
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products
The core success of a business lies in its marketing strategy. Most aspects of your business depend on prosperous marketing techniques. The overall marketing includes advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers and the ability to keep a loyal customer base. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crack and companies may have to close or partner with other companies. With a good logo, a great marketing team and nowadays a good website your business could have longevity in today’s economy.
Marketing is crucial for any organisation to create awareness and to communicate itself to its consumers, and now is even more important more than ever as there are an increasing amount of new businesses