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Revenue Management

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Vol. 9, No. 3, May 2009, pp. 135–139 issn 1532-0545 09 0903 0135 informs ® Additional information, including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org. I N F O R M S Transactions on Education doi 10.1287/ited.1090.0033ca © 2009 INFORMS Case Article Introductory Integrative Cases on Airline Revenue Management Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755, robert.shumsky@dartmouth.edu Robert A. Shumsky T his case article summarizes two case series. Each case series includes three subcases and has an associated teaching note. These six short cases introduce many of the concepts that underlie the practice of airline revenue …show more content…

Although the case templates and solutions are built with the simulation package Crystal Ball, another simulation package or the spreadsheet’s builtin random number generator may be used. Likewise, to use Network Revenue Management (A)–(C), the students must already be familiar with optimization. Although the case solution is built with Solver, other optimization packages may be used. The cases require basic spreadsheet modeling augmented with spreadsheet add-ins. Table 3 lists the required add-ins as well as optional software tools. We have used Crystal Ball for Monte Carlo simulation (Oracle 2009), Solver for optimization (Frontline 2009), and the Sensitivity Toolkit for simulation and optimization sensitivity analysis (Tuck School of Business at Dartmouth 2009). The optional tools listed in the fourth column of Table 3 make solving the problems easier, e.g., by speeding up the search for an optimal protection level. All of the cases, however, can be used without the optional tools. 3. What Is New in These Cases and What Is Not? 2. Where Can These Cases Be Used? BlueSky Airlines: Single-Leg Revenue Management (A) has been used in a number of MBA introductory operations management classes. All three single-leg cases have been used in an MBA service operations management elective. The three network cases have been used in an MBA core decision science class. In general, the cases are appropriate for introductory MBA classes in operations management,

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