Vol. 9, No. 3, May 2009, pp. 135–139 issn 1532-0545 09 0903 0135 informs ® Additional information, including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org. I N F O R M S Transactions on Education doi 10.1287/ited.1090.0033ca © 2009 INFORMS Case Article Introductory Integrative Cases on Airline Revenue Management Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755, robert.shumsky@dartmouth.edu Robert A. Shumsky T his case article summarizes two case series. Each case series includes three subcases and has an associated teaching note. These six short cases introduce many of the concepts that underlie the practice of airline revenue …show more content…
Although the case templates and solutions are built with the simulation package Crystal Ball, another simulation package or the spreadsheet’s builtin random number generator may be used. Likewise, to use Network Revenue Management (A)–(C), the students must already be familiar with optimization. Although the case solution is built with Solver, other optimization packages may be used. The cases require basic spreadsheet modeling augmented with spreadsheet add-ins. Table 3 lists the required add-ins as well as optional software tools. We have used Crystal Ball for Monte Carlo simulation (Oracle 2009), Solver for optimization (Frontline 2009), and the Sensitivity Toolkit for simulation and optimization sensitivity analysis (Tuck School of Business at Dartmouth 2009). The optional tools listed in the fourth column of Table 3 make solving the problems easier, e.g., by speeding up the search for an optimal protection level. All of the cases, however, can be used without the optional tools. 3. What Is New in These Cases and What Is Not? 2. Where Can These Cases Be Used? BlueSky Airlines: Single-Leg Revenue Management (A) has been used in a number of MBA introductory operations management classes. All three single-leg cases have been used in an MBA service operations management elective. The three network cases have been used in an MBA core decision science class. In general, the cases are appropriate for introductory MBA classes in operations management,
Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)
At the present time, the airline industry faces many cost pressures. The industry has made remarkable achievements in improving its efficiency. But cost pressures continue, from record high fuel prices to unjustified increases in charges from monopolistic airports, to further taxes imposed by governments (industryspotlight.org.uk). Higher costs inevitably lead to higher prices for airline passengers. Aviation is vital part of the United Kingdom. It is not only crucial in sponsoring almost 1 million jobs and £50 billion of GDP, providing around £8.7 billion in taxes to the Treasury of the country, but aviation is also fundamental to the success of economic benefits from air transport in the United Kingdom (Roberts-Hughes, 2014). Aviation supports exports, services, manufacturing, foreign direct investment and of course tourism. This sector gives us opportunity for the holidays and visits of family and friend in different parts of a country and also around the world.
Some governments provide subsidies that provide an unfair advantage and prices lower than market conditions which affects the functioning of airline industries directly and Global
Revenue determination is an important tool for health care organizations because it allows for efficient management of payment systems. This paper will look at the different components that form the payment-determination bases of revenue determination. Moreover, the difference between specific and bundled service payments will be discussed. Lastly, the three ways health care providers control their revenue function will be highlighted.
Perry & Christensen (2015) provide insight on the design and administration of a revenue system, as well as how it is evaluated. A revenue system is a collection of sources that is used by the government that are extracted through the means of tax and charges. Designing a revenue system is not merely created from scratch; it is an older system that has been modified to comply with and be accepted by society. These systems have been trending since the beginning of socioeconomic development and continue to evolve. Revenue systems are evaluated through a set of criteria; economic efficiency, equity, feasibility, and adequacy. It is noted that transparency is also part of the criteria, but it is a separate criterion in itself. Research and evidence examine the set of criteria by focusing on the income tax and how it has been the main source of revenue for the US Federal government. There have been many innovations in the technology of tax collection that have been implemented in the US, and have also been adopted globally by both developed and developing countries. Efforts to improve current systems and policies are examined based on the set used to evaluate the revenue system.
I consider myself to have a great business acumen related to the health care revenue cycle, particularly in understanding its complexity. I have a great experience working with patient demographic and coverage data; with contracting information to setup payers and plans records, services carve-outs and providers credentialing; with charge posting and charge review edits; claim scrubber services. Claim processing and claim edits, follow up, remittance and payment posting. I certainly believe that my experience and skills in the revenue cycle management will allow me to contribute in helping your team to improve the revenue collection.
American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.
1.1 Product: At the point when Delta carrier changing their value, offering low airfares it pulls in clients toward them and afterward individuals initially favored that airline. Also, when aircraft give markdown on distinctive seasons it likewise draws in individuals. As indicated by the contextual investigation, aircraft known the moderateness of individuals and organization has numerous techniques; organization give most reduced conceivable charges to business explorers or relaxation voyagers in a basic straightforward manner. From the beginning, organization has altered expense on airfares regardless of the possibility that the traveler in plane is few or the high cost of flying a void plane
Study Objectives 1. 2. 3. 4. 5. Distinguish between variable and fixed costs. Explain the significance of the relevant range. Explain the concept of mixed costs. List the five components of cost-volume-profit analysis. Indicate what contribution margin is and how it can be expressed. Identify the three ways to determine the break-even point. Give the formulas for determining sales required to earn target net income. Define margin of safety, and give the formulas for computing it. Questions 1, 2, 3, 6 4, 5 6, 7, 8 9 10, 11, 17 5, 6 Brief Exercises 1 2 1, 3, 4 Exercises 1, 2, 3, 4, 5 1 2, 3, 4, 5, 6 7 6, 7, 8, 9, 10, 13 6, 7, 8, 9, 10, 11, 12 11, 13 1A, 2A, 3A, 1B, 2B, 3B, 4A,
This Report has been divided into three sections, the first section analyses the business model using
Finally a spreadsheet was developed in order to find out how much of the volume should be covered in total and what is the right proportion in between the more flexible short term, but more expensive options and the more long term, but
The Airline industry has experienced continual problems with rising costs with both fuel and maintenance which has caused them to increase their fees to the consumers to pay for those rising costs. This paper will help explain what an airline such as Delta does to help alleviate such costs without forcing its consumers to flip the bill through high fees that consist of tickets, baggage fees and food. The costs of doing business in aviation today have spiraled out of control making it very expensive for both airlines and the
Since the airline industry is a direct product of market conditions, it is greatly affected by all externalities. Many people noticed a decline in travel after the September 11th tragedy occurred due to safety concerns. When there is a huge increase in fares that definitely interferes with the demand for travel; it causes the price of tickets to continue to rise since a clear correlation between supply and demand exists. When the economy is doing well in terms of the employment rate, and when the dollar is strong people have the tendency to travel more (Jerram,1998).
There are some common characteristics of the service products which can be described as intangibility, inseparability, variability, perishablity and the inability ( Kandampully,Z et al:2000;Palmer, A:1994; Rust et al:1996)). In addition, Zeithaml& Bitner(1996) indicates that fluctuating demand should be considered in hospitality industry. Additionally, Lee- Ross and Johns (1997) claims that yield management could be used to assist the service organization to maximize revenue when the demand is fluctuating and product is perishable. Thus, due to the perishablity of the service products fluctuating demand, the hoteliers could apply yield management system in order to maximize the revenue.
The aim of this assignment is to analyse a selected yield/revenue management enterprise and to use the knowledge of revenue management in hospitality industry to develop an appropriate case study by applying appropriate yield management theory and concepts. In order to present it as a business report I will explore the applications of revenue management techniques and strategies in hotel revenue management operations and how it is used in order to maximise the revenue from the limited number of products e.g. Rooms, facilities etc. in different times in a year.