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Review Of ' The Summer Of 2010 ' By Elie Saab Essay

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In the summer of 2010, Elie Saab was confronted with many challenging decisions for the company, during his meeting with company manager director Churchi Cavalcanti. The main topic of discussion during this meeting was “to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in Haute couture.” (Kayyal & Shuayto, 2012) The company’s success in the last five years has shown a large growth in the ready-to-wear (RTW) product line. As stated in the case, “While revenues have been growing rapidly, 2007 showed a 27 percent growth compared to 2006 and 2008 grew by a staggering 49 per cent compared to the previous year. “Operating expenses also decreased during the same time period.” (Kayyal & Shuayto, 2012) The company is on the right track and looking to expand and maintain their momentum. On the other hand, management has been struggling with factors such as, which partners they should go into business with and what new markets they should penetrate to create the maximal level of growth. In this analysis, I will analyze the current position of the company both analytically and quantitatively. I will use this knowledge to make the most logical decision for the future of this company. Elie Saab was born in Beriut, Lebanon in 1964 and at a very young age he started experimenting with material and drawing sketches for his sisters. At the young age of eighteen he decided to open
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