Review Of ' The Summer Of 2010 ' By Elie Saab Essay

Through the book ‘Europe’s Last Summer’ David Fromkin tackles the issues of pre WWI Europe, and the surrounding political, economic, social, debacles that led paranoid countries to go to arms after nearly a full century of relative peace within the European continent. While Fromkin certainly points his fingers to all the nations of Europe his primary focus lies with Germany and Austria-Hungary. Though he continues to stress throughout much of the book that Kaiser Wilhelm II and Archduke Ferdinand were fervent keepers of the peace within their nations, the fault of the war ultimately could be laid at the feet of their two nations and their constant attempts at war-mongering. He claims the war could have been avoided for the moment, had all the nations of Europe wanted peace, but the two bad eggs of Europe drew them all into an unavoidable general war.

In the early 1920’s Schiaparelli started a fashion brand that eventually grew to be one of Europe’s most revered brands. It was lauded for being both innovative and practical as was witnessed in the divided skirt design modeled by some of the players at the Wimbledon tennis tournament of 1937. The post-World War Two era of the late 1940’s saw the brand’s fortunes decline drastically as the designs continued with their pre-World War Two era trends which were not well received by consumers. The result is that the brand could not sustain itself in the face of competition, declared bankruptcy, and closed down in 1954 (Blum, 2003). As such, Schiaparelli offers an opportunity for brand extension by building on its past successes.

First of all, E.L.F. adheres to Machiavelli’s statement that one should “strengthen and fortify their own towns and not worry about the country around,” (Machiavelli, p 36). In other words, Machiavelli believes that a prince must focus on their own and make advancements where it matters, while not being distracted by what is happening elsewhere. E.L.F. exhibits this idea in creating their own path as a business. The brand is truly one of a kind and has strayed from the beaten path. For instance, the brand does not depend on traditional forms of advertisement and has still managed to grow tremendously. Most notably, the brand has gained a tremendous amount of popularity and a cult following through word-of-mouth and social media. The brand has also succeeded in “not [worrying] about the country around” by adapting a marketing technique from the fast-fashion industry to cosmetics. The brand is able to use their adapted techniques to

Executive Summary: Luxottica Group Luxottica Group is a major player in the modern business world and a prime candidate for a marketing case study. Dominating the luxury eyewear market, Luxottica employs several notable marketing strategies in its highly profitable business model. To understand the reasons for the success of this company, several factors relating to marketing must be examined in detail. This case study will examine several of Luxottica Group’s sustainable competitive advantages, including market dominance, vertical integration, and luxury/brand recognition.

Active Gear, Inc. (AGI) is a privately held footwear company and is contemplating the possibility of acquiring Mercury Athletic Footwear. West Coast Fashions Inc., a large designer and marketer of men’s and women’s branded apparel recently announced that it plans to shed its Mercury Athletic Footwear subsidiary. AGI’s head of business development, John Liedtke, believes acquiring Mercury Athletic Footwear is a good option for the company. Although AGI is currently among the most profitable firms in the footwear industry, it is also much smaller than most of its competitors, which the company’s management views as a competitive disadvantage. During the past three years AGI’s revenue

In this analysis, our group sought to compare, contrast and evaluate the main business aspects of both organizations, we analyzed company’s form of business and their ownership, organizational structure, strategic plans, marketing, customer service and responsibilities. We used both primary and secondary method of collecting data. Our group members personally had one to one direct conversation with employee’s and from company websites, database, journals etc. We tried to cover all the differences and similarities and then evaluated both companies. Both companies are trying to do best in their own way and in their own speed. Sportchek has better experience in serving customer and make assurance when their customers buy products. Sportchek and Lululemon both make sure that their vision and missions are followed. In terms of marketing, again Sportchek is a step ahead of Lululemon as Sportchek has low prices as compared to Lululemon and it has more investors to invest for promotion. Our research concludes that both companies’ business strategies are effective in their own ways. There are several areas of enhancement of business which can be recommended. In case of Lululemon they are going well but they need to focus more on their planning, whereas Sportchek is huge one or two bad things wrong won’t harm much. We hope both the companies have good future ahead.

Over the last few fiscal years, the Specialty Retail Industry has been boosted by a

This analysis of the Under Armour, Inc., and its subsidiaries is depicted in the paper; Under Armour and its subsidiaries develops, markets, and distributes branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company is in direct competition with Nike, Inc. and The Adidas Group. Therefore, this paper will further attempt to evaluate the pressure exerted by various competitive forces on Under Armour (UA), Nike (NKE), and The Adidas Group (AG); then the core competencies, resource strengths, or competitive capabilities of Under Armour will discussed. To help develop an excellent business strategy for Under Armour, a SWOT analysis is conducted to determine the strength, and the weaknesses, in addition to pertinent the opportunities and the threats that are currently confronting the Under Armor Incorporation in the marketplace. For better understating of the company’s organizational structure, the generic competitive strategies used by the company will be examined, and then a brief overview of the Under Armour financial performance between the years 2006 and 2011 will be discussed. Finally, my recommendations for the CEO of the company based on my research will be enumerated.

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”

The retailer Mr Price has at its core a clothing division and which has since diversified into other divisions namely Mr Price Sport, Miladys, Mr Price Home and Sheet Street. The company is currently trading in turbulent economic times which presents a challenge to maintain growth. The report will endeavour to identify these challenges facing Mr Price and propose strategies to promote growth. The report will be focussing on Mr Price clothing which forms 59 percent of the company’s turnover and various methods will be applied namely, SWOT ananlysis, Porters 5 Forces and PESTLE to achieve this.

Luxury industry has always been the core aspect of a project that usually goes beyond production of just clothes or foot-wear. Luxury bags industry has also been ventured into though with some weaknesses, opportunities, strengths and threats just like any other fashion and luxury industry on the ‘trendiness’ dimension. The business had created its reputation on definitive designs in elegant styles, since its main customers are older women who approve of quality over fashion. From when it was first found, Coach’s business strategy on product is centered towards production of timeless, classic pieces. The argument in support of this

Saab noticed early on that there was a niche for haute couture between labels such as Dior, Channel, Valentino and Gaultier. The firm was progressively positioning itself as a very high class royal brand and was exclusively targeting high end customers. Moreover, Ellie Saab has always provided personal attention to each customer as the Haute couture product is highly customized.

According to the Conference Call in 2012, “Bernard Arnaut” explained the “advertising strategies of Louis Vuitton as; stores, shop windows, press advertising, internet and TV” (Proquest 2013 b). Well defined advertisement strategies are the gateway for effective public relations. Because, with the advertisements of LV public relations forms the stories behind the scenes. So to say, by building creative stories based on the advertised products, public relations builds long lasting relations with the media. This is the reputation and well known brand LV’s main global PR strategy. Moreover, the most strong advertising weapon of LV is to collaborate with celebrities worldwide (Blog at WordPress.com 2013). Every luxury brands has a special category to catch the attention of the target consumers attention in order to contribute positively to its profitability level. According to the results of profitability of the company in 2009 which was %37 for leather goods and fashion collection, especially speedy model of the handbag category of Louisvuitton had a high demand among consumers (Poral and Dopico 2011:13). Moreover, the success of the value creation of the leather goods category for LV is not by chance. “It is about the production people, sales staff and top management cooperation between themselves” (Bastien and Kapferer

In a bid to grow the brand, Saab sought to diversify its portfolio by partnering with various ventures which signified and embodied the luxury lifestyle on which it had built its brand upon. ES signed partnership contracts with various companies for the construction of luxury Yachts, exclusive hotels and luxury fragrances. Notwithstanding the company’s many partnerships and ventures, ES’s core business was fashion which had been its bread and butter. ES began primarily with Haute Couture which is a fancy name for specially made garments using high quality materials to suit the needs of the customer, these dresses

Gucci happens to be one of the most sought after brands in the industry. The latter emanates from the fact that Gucci is classified amongst one of the most successful brands in the fashion industry, owing to the fact that its products are of top-notch quality (Bhasin). Being a household name for quite some time now, Gucci prides itself in having a huge customer base on the global scene especially after changing designers, a fact that contributes greatly to its increase in sales which translate to subsequent profits (Cartner-Morley; Bowles). While it can be arguably said that Gucci is a force to reckon with in the fashion scene, a lot of factors affect the runnings of this company, both internally (micro) and externally (macro