preview

Essay about Review on 'Strategy as Revolution'

Better Essays

Introduction

After reading what precisely the article expounds and analyses, revolution stays as the core of strategy. 'The article 'Strategy as Revolution' clarifies the role revolution plays in the markets and declared ten principles to help a company discover revolutionary strategies and put into practice. All the third kinds of companies mentioned in the article have opportunities to reach what they want, however, the different roles determine the market hierarchy. 'In a growing number of industries, innovation is increasingly disrupting existing patterns of competition(Andersen & Strandskov, 2008),' just like what Gary Hamel (2000) said, the simple phrase, 'Familiarity is the enemy'(Chris Lauer , 2008).

The title should …show more content…

Secondly, the arguments which follow steps by steps and relate to each other in this article certify that revolution have large impact on companies. List of ten principles highlights the crucial points orderly. This structure with specific examples make it easy to analyse and adopt the principles.

Nevertheless, the article pays less attention to the external factors to revolution. The principles and arguments emphasize the internal environment and actions for people to do, regardless of what externals are capable to influence.

Meanwhile the core idea of 'Strategy as Revolution' depends on many factors and can not be applied for many companies. For a companies, revolution is on the list of consideration but not on the list of schedule. Fot this article, too much stress on could lead to misunderstanding of the impact of revolution.

'Out of a thousand unconventional ideas, probably only a hundred are worth experimenting with. And out of those one hundred, only 10 have the power to transform a business(Hryniuk, 2001).' Literally, 'revolutions seldom succeed(D'Aveni, 2002)'. The whole article equips us with the thought that revolution is essential and vital for companies. Revolution could be profitable. However, chasing revolution leads incumbents to another convention which exactly is to seek revolution itself. Sometimes and usually, the first brave man to break with conventions challenges

Get Access