Rhetorical Analysis

According to Richard Buchanan, in his article “Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice,” communication, or more specifically, rhetoric, is a central component of all design. Rhetoric, in this case, means persuasive communication, or an “art of shaping society, changing the course of individuals and communities, and setting patterns for new action.” The rise in technology has caused it to be a vital aspect within design and rhetoric. A more prominent aspect of this article, however, is the three elements of design argument. These elements are logos, or technological reasoning and bridge between natural and social sciences, ethos, or the character and bridge between ethics and politics, and pathos, the

The history of design can teach contemporary designers about the achievements and mistakes of the past. Such examinations of history show that lessons can be learned from the varying disciplines focused on the forms and functions of designs; where different designers take different standings on what is the appropriate form for the desired function. Burkey Belser, an information designer, discusses contemporary design, and that “The mirror has shattered and fragments of design movements are now strong, moving in parallel streams”. (Belser 2002) This statement shows the drift caused in design through history and the increase in individualism that now exists. Examples can be seen in all aspects of design, where

Alice Rawsthorn starts her Ted lecture with a statement that design has different meaning at different times. However, the all Inspiring designs have something common: they were created by dreamers: people who have big dreams and rebels the conventions. As a proof to her statement, Rawsthorn brings examples from the human history. The first example is about Ying Zheng who designed the all fighting tools in identical way. This case emphasizes the importance of design tools as a response to unique needs as war: defense/attack. Moreover, he gave solution of necessity of maintain product consistency in order to keep the maintenance and

Design has become “commoditised, prettified, overcommercialised and safe.” These are the words of perhaps one of the most important graphic designers of the 20th century, Neville Brody, given in a 2010 Design Week interview with Jim Davies. All it takes is a brief interaction with Brody’s monstrous portfolio of design work to see that he has not contributed to design becoming “safe.” Brody’s work shouts at you; on the whole, it is bright, bold and loud. Brody effortlessly blends chaos with simplicity, resulting in seamless unification.

There’s always a meaning behind why a design looks, function and developed that way. These decisions made should constantly be thoroughly discussed and consider social, economical, sustainable and ecological impacts. Design does not only affect us human. It affects everyone, everything. Humans, animals, ecosystems, and the food we eat, the water we drink the air we breathe and thus; the natural environment. Environmental writer Emma Marris argues that “[i]n different places, in different chunks, we can manage nature for different ends” and that designers can have an important role in communicating diverse ideas about how nature should be managed in their work”. Do they begin with an idealised ‘baseline’ framework or do they take a more pragmatic

The practice in design research includes academics and practitioners elaborating on the topic between peoples and places. This section forms a progressive theoretical research and precedent works that influenced by ideas development and evaluation as a reflective process.

summarized by the phrase: “design thinking”. Tim Brown (2008), CEO of IDEO, explained that it is

It will consider the influence and power designer possess, the negative outcomes of bad communication, and how designers can do good. This research is significant because the world today needs to be accountable for the issues it has caused, one designer at a time, one person at a time.

Having reached the point of near-graduation, I have been exposed to many ways of thinking about design, both design theory and design practice. This has taken place through my courses, commissions, the design work I did for friends and family, etc. As a result, I have gained a more complex understanding of what design is, and, by extension, what being a designer entails. I will discuss this below, but in the meantime, I have isolated five keywords which will form the basis for my discussion below. They are:

We are all part of an interlinking system, a system that needs balance with humanity and nature at the forefront. As Designers it is important that we take self interest out of design and instead collaborate within our physical environment and make sure that from the get go, our designs should work around a collaborative system that has a wide breadth of professional fields and influence from existing infrastructures found within our world. Victor Papernak writes “eighty percent of the environmental impact of the products,services, infastructures around us is determined at the design stage.” I have chosen to explore collaborations within the natural world, our industrial ecology and social design as examples of how important working together with other professionals and the environment we live in are for the bigger picture. In Victor Papernak’s book Design for the real world, Papernak uses an anecdote to stress the importance of collaboration for successful design.

The writers main goal is to engage and introduce readers to the concept of design thinking. The writer aims to target readers across all age groups and hopes to create change in their thought process by introducing this new concept of business and show the readers how one can use it in their daily lives.

My last keyword is interactive design, which is something that is always around us. From the way we interact with computers to apps from the Apple store to accessing the ATM and reading an online eBook.

Universal Design is an enduring and innovative design process that ‘enables and empowers a diverse population by improving human performance, health and wellness, and social participation’ (Steinfeld & Maisel, 2012). The original Principles of Universal Design were created in the late nineties by

    Uses "Design" in a different way; but one must add that a universal language is being constructed daily. design is understood here as a phenomenon which affects everybody. design is characterized by a dual alliance with both mass production and mass consumption and that these two phenomena have determined nearly all its manifestations .Industry

Thesis: Design is the root of action; if we can creatively construct our products and systems with purpose and understanding of the processes and side effects of these systems, we can improve our relationship to the natural world.