Rhetorical Analysis Of Anti Smoking

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

The American Heart Association reports an even gloomier number, “Cigarette smoking is the most important preventable cause of premature death in the United States. It accounts for more than 440,000 of the more than 2.4 million annual deaths. Cigarette smokers have a higher risk of developing a number of chronic disorders. (AHA, 2005).

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

This anti-smoking video begins by showing adult smokers on the street who become very confused when small children come up to them asking for a lighter. Through the use of ethos, pathos and logos, the story display’s a very powerful message to it’s audience. By using these three rhetorical situations, the writer illustrates an important story to persuade the audience not to smoke cigarettes.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

The smoking habit is the principal cause of illness, disability and death around the world. More than five million of people in the world die due to smoking habit every year. If we don’t take care of this in 2030 the amount will be ten million. Seven million of these deaths would be in poor countries.

Anti-smoking advertisements occasionally pop up throughout our society which is often showing the viewers the harmful effects of tobacco through startling images. This advertisement uses the elements of ethos, pathos, and logos in order to make people rethink about smoking. The video advertisement uses children to make a point across by showing real scenarios on the effects of smoking. It shows that the commonplace for smoking, in today’s time, is acceptable for teenagers to smoke and jump to an assumption that children are starting to try it. Once the children are introduced into this advertisement pathos is

The second rhetorical appeal, ethos, also has an effect on the message behind the image. Kelly Ashcraft is the creator of the image used in the advertisement, she is by no means a well-known photographer except within her own circle and people who may have seen her work online. However, the audience is able to conclude several things about her character and credibility through this image. The audience can surmise that Ashcraft is trying to inspire a healthier way of living in viewers because of her choice to create an anti-smoking image. However, with ominous smoking images such as hers, it gives the impression that the image creator holds smokers in a negative light as people, not just the smoking aspect of their lives. At least, to smokers

As a visual media component, the main goal for any advertisement is to make it memorable or make the product in the advertisement memorable. In some cases the ad is either straight forward or makes you think. Usually, the small catchy jingles or an ad that has humor are the ones that people most remember. However, some ads have a sarcastic tone and a deeper meaning than what is being portrayed by pictures. The pictures can only explain so much, but it is left up to the interpreter or the reader to really grasp the information that is being presented. In a Newport Cigarette ad that was published has a deeper and darker meaning than one would think.

According to the Healthy People 2020, each year, approximately 480,000 Americans die from tobacco-related illnesses. Further, more than 16 million Americans suffer from at least one disease caused by smoking. (U.S. Department of Health and Human Services, 2012). The effect of cigarette smoking is alarming. Use of tobacco in the form of smoking is not only dangerous to the one who is smoking but also to a non-smoker. Tobacco harms a human physically and mentally. Major cause of lung cancer is smoking. It is important to prevent the use of tobacco because it is the largest preventable cause of diseases and death in the United States. According to Chin, Hong, Gillen, Bates and Okechukwu (2012) Blue-collar workers smoke at higher rates than white-collar workers and

Smoking is injurious to health and a preventable cause of premature death. In the U.S.; it is estimated that one in each five adults smoke currently and about 480,000 people die prematurely from diseases caused by smoking or secondhand smoke exposure. (CDC tobacco use). The economic burden of tobacco use is also significant. About $100 billion per year is spent in medical expenses and another $100 billion per year in lost productivity. There is no safe level of smoking

The cigarette is the deadliest artifact in the history of human civilization. Approximately 42 million adults in the U.S. smoke cigarettes. Of those 42 million, 16 million of them live with tobacco-related diseases. An estimated 450,000 deaths occur each year that are caused by cigarette smoking. Lung cancer is the leading form of cancer in the U.S. and 90% of those with lung cancer were smokers. People who smoke are up to six times more likely to suffer a heart attack than nonsmokers, and the risk increases with the number of cigarettes smoked. Smoking also causes most cases of chronic obstructive lung disease. Although tobacco usage is most commonly associated with lung cancer, there are numerous other diseases linked to it. Of former smokers in the U.S., over 1 million have cancer other than lung cancer from smoking. Smoking increases the risk of strokes, tuberculosis, diabetes, liver failure, kidney failure, arthritis, stomach cancer, pancreas cancer, liver cancer, and bladder cancer. More than 10 times as many U.S. citizens have died prematurely from cigarette smoking than have died in all the wars fought by the United States during its history combined. Smoking in the twentieth century killed over 100 million people. Even if present rates of consumption drop steadily to zero by 2100, we will still encounter around 300 million tobacco deaths this century. The cigarette is a defective product, meaning not just dangerous but unreasonably dangerous, killing half its

Thesis Statement: Smoking has many dangerous effects on a smoker 's health and the health of those around them; it harms every organ in the body and leads to premature death.

Cigarettes are one of the most common habits that people do nowadays but in recent years has slowly been decreasing In the US. “There are approximately one billion smokers in the world today” (Saha, Sibu). It is at the same time one of the main causes for lung cancer. Many if not everyone that smokes know that it can be harmful to you and your body. It can be a very dangerous habit to take up but at the same time the person smoking is not the only one that is in danger. “It is estimated that approximately 1.1 billion people smoke worldwide. From these numbers 900 million are from men and the other 200 million are women” (Saha, Sibu). Everyday people smoke cigarettes around their friends, family and children and it causes more harm than they know it. Smoking can not only cause you cancer but can also give cancer to the ones around you.

Too many Americans die every year due directly because of cigarettes. Cigarette use and other tobacco related products are a very complex and controversial topic to discuss. The statistics prove that tobacco does not only direct harm to the user but potential harm to others around the user. With government data displaying the affects cigarettes have on a person’s life from most significantly health problems to financial troubles, anti-cigarette groups are astonished as why cigarettes, and tobacco as a whole, are not banned in modern day America. Every year more than 480,000 deaths occur because of cigarettes (CDC). While being one of the highest causes of death each year in the United States, it may shock the nation that cigarette related deaths are also the leading preventable cause of death.