Rhetorical Analysis Of Being Green At Ben And Jerry's

Relevant literature usually addresses real-life situations, bringing light to serious issues. Most of the time, an author will write in hopes to influence others to believe a certain way. Authors must strategize to master the art of persuasion. There are multiple appeals a writer may use in order to get their point across to the audience. The Jungle and Fast Food Nation use ethos, pathos, and logos in efforts to gain support towards their purpose of improving the work conditions and quality of life for immigrants.

this argument by addressing the need for a clean fuel in the US to bridge the gap between non-

With the location and the community near the ad out of the way, the rhetorical appeals can better be explained. Those being logos, ethos, and pathos. To begin with, logos, or logic, tries to appeal to the intellect and mind of the target audience that they are trying to reach. In the case of this specific ad, the logic of this ad seems quite direct. In that if you prefer to eat chicken, you should visit Chick-fil-A, instead of the alternatives. Which in the case of this ad, it is almost a blunt statement. Since it directly tells the viewer to, eat more chicken. The next rhetorical appeal would be ethos, or appealing to ethics. Which tries to convince you that the author behind the ad is credible and an authority on the topic in question. In

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

In Jessica Lundgren’s essay, “Eating Fresh” in America: Subway Restaurant’s Nutritional Rhetoric, has stated many different strategies Subway uses in their commercials to persuade consumers that they are choosing the healthier choice when getting food at their fast food restaurants. Americans today are worried about what they can do to lose weight and maintain a good diet. Lundgren did a great job mentioning the five aspects to Subway’s nutritional claims that they follow which includes: the making of nutritional claims, a visual rhetoric that makes the restaurant’s “healthy” food options appear to be numerous and exciting, the comparison of the Subway product with the products of other, less “healthy” fast food restaurants, the clear indication

While I was younger me and my family worked on a farm and eventually as I grew up I worked at Hy-Vee in produce and worked my way up to the assistant manager for produce. I was given a great opportunity to learn about organic foods and about the Green Revolution (research, development, and technology that increased agricultural production worldwide). Today though, most grade school students know about organic foods but almost all of them know about world hunger but do not know the extent of how bad it is. As students go to college, they start to learn more about how bad world hunger is, but some are taught that the Green Revolution is not

It is commonly known that individuals seek certainty, love, support, and well being that is often found in their family. When we are searching the shelves of the grocery store, it appears that we search for the same qualities within the brands that we consume. Not only does the product’s taste play a big part in what we reach for, but the nutritional values frequently determine what we decide to purchase. As a reaction, popular companies, such as Cheerios, try to push a healthier impression on their merchandise in ads. By using statistics paired with an emotional message and their trustworthy name, Cheerios is able to effectively convince the audience that they care about keeping your heart

Geico Insurance Company is known for using humorous and absurd mascots as a main selling point in their advertisements. Mascots that Geico has used in the past include the infamous Geico gecko, with the mysterious accent and the Geico caveman who seemed to be a jack-of-all-trades. Geico has recently taken a new approach to advertising their insurance. Authors of Geico commercials have recently introduced their newest mascot, Mike McGlone, a well-known actor, to play the role of pompous reporter. Through the use of their new character, Geico is able to able to reach their target audience of anyone that is uninsured by Geico. Geicos new technique of advertising is based on a heavy use of the pathos appeal to play on the audience’s emotions while using lesser amounts of ethical and logical appeals. This new strategy has proven to be a very effective method of marketing.

In the essay, Supermarket Pastoral by Michael Pollan the idea of shopping at Whole Foods and organic foods. While shopping at Whole Foods, Michael was able to understand the context behind the term “organic” and what the terms “humanely raised” and “free range” mean. The rhetorical situation is food items such as, “range fed sirloin steak” that states “it was formerly part of a steer that spent its days ‘living in beautiful places’ ranging from ‘plant-diverse-filled flats’”. Another example is eggs “from cage-free vegetarian hens, milk from cows that live ‘free from unnecessary fear and distress,’ wild caught salmon by Native Americans in Yakutat, Alaska, and heirloom tomatoes from Capay Farm, ‘one of the early pioneers of the organic movement.

“The Cato Institute’s” Policy analyst, Radley Balko, in his article “What You Eat Is Your Business,” talks about the idea of obesity and whose fault it is. Balko’s purpose is to convey the idea that obesity is the individual’s responsibility, not the government’s or anyone else’s for that matter. Ultimately, Balko’s “What You Eat Is Your Business” has a strong hold on ethos, pathos, and logos, making for a successful and persuasive article.

Stan Eales’ sarcastic tone emphasizes the acquisitive side of people by displaying a businessman referring to the smokestack emissions of factories as “the sweet fragrance of prosperity.” The cartoon specifically focuses on pollution caused by factories rather than cars. More importantly, it focuses on the ignorance of people allowing pollution to occur. Eales expresses his purpose by implementing a sense of irony with the text below the illustration that makes pollution appear favorable. The satirical aspect of the comic conveys how people selfishly disregard the harmful effects of something in order to gain money. The man in the cartoon could care less about how his factories affect the environment, as long as it’s beneficial towards him.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

This Bic Lighter ad is targeted towards parents who want a reliable, childproof lighter that gives you the quality you paid for. The ad emphasizes phrases such as “child-resistant mechanism”, “More for your money… Always!”, and “100% quality inspected” to show this. The ad is very colorful and shows parents smiling while cooking and using a Bic lighter with their children are sitting at the table in the background. In this image, the camera is focused on the lighter and everything else except the parents’ faces is out of focus. The text at the bottom of the ad says, “Every BIC LIGHTER has a CHILD-RESISTANT MECHANISM and is 100% QUALITY INSPECTED, so you can TRUST BIC to safely light the moments your family will remember.”

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

Grisham makes up a fictional situation, where an oil company shows no regard for the environment and the “green fund” tries to save the environment (Grisham, John 260). The ¨green fund¨ is fighting a very uphill battle because they do not have as much money as the very wealthy oil bosses. Grisham wrote “The pelican was the hero” (Grisham, John 260-261). This shows Grisham’s knowledge of the Brown Pelican and how important it is. The pelican kept the case going and was the main reason the green fund had a shot at winning. In the novel the crooked oil boss, Mattiece, said “"Do whatever it took, he instructed them. Break any rule, violate any ethic,... Just win the lawsuit” (Grisham, John 259). This also shows Grisham’s understanding of how the greedy oil companies are and how they will cut corners and do anything to try and make as much money as possible. The “green fund” displays that there are good people out it the world, that want to help the environment, do the right, not to just conform to society (Grisham, John