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Rhetorical Analysis Of George Orwell's Animal Farm

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In the prior speech, Napoleon uses several strategies and appeals to attempt to persuade the audience into fighting once more in a battle that is yet to be named “The Battle of the Windmill”. At the beginning of the speech, one should notice that Napoleon is able to manipulate the audience by the placement of his paragraphs using a strategy called juxtaposition. By using juxtaposition, he compares the lives of the animals before the revolution and their current state thus, capturing the audience’s attention by realizing how much better their life became. This strategy appeals to the audience by the logical appeal because it provides evidence of the poor conditions that were faced before the revolution and the current conditions. Napoleon also used a …show more content…

Additionally Napoleon uses collective pronouns such as “our” and “we” as a strategy towards captivating the audience to believing that they work unitedly; therefore appealing to pathos. Napoleon uses visual imagery when he describes the fields of Animal Farm to appeal to the audience using pathos. Throughout the speech, Napoleon refers to upsetting aspects of some of the animals lives. For example, he mentions losing a comrade and dying animals. He mentions these to beguile the animals into feeling emotional and sympathetic towards the situations, hence appealing to the audience using pathos. However, he not only uses pathos to make animals feel desolate; he also uses pathos to make animals feel anger. For example, whenever Napoleon mentions all the evil acts that snowball and the traitors committed, he causes the animals to feel angry. A strong strategy that was used during Napoleon’s speech was his usage a list. By listing what the future of Animal Farm would look like, Napoleon was able to appeal to the audience by ethos and pathos. He appeals to pathos because lists captivate the audience and give importance to what he is

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