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Rhetorical Analysis Of Jfk Speech

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Immediately following the death of Martin Luther King Jr. in 1968, Robert Kennedy's job was to inform his African American audience of King's passing. After realizing that the crowd’s initial reaction would be the desire to revolt violently, Kennedy knew he needed to subdue their immediate emotional reactions and make them respond rationally and peacefully. The speech Kennedy gave was crucial in the maintenance of peace in tragic times. In order to prevent revolts, Kennedy established common ground with his audience, he created an empathetic tone, and references a Greek poet to instill peace in the minds of his audience. Robert Kennedy established common ground with his audience to unify them and make them all equal by using parallelism. In the beginning of his speech, Kennedy claimed the country would have a tendency to divide into “black people amongst blacks, and whites amongst whites” after the news of Martin Luther King Jr.’s death. He purposefully pointed out the racial differences and their desire to divide to convey to the audience the need to unify as a country in this difficult time. To unite his audience further, Kennedy ended his speech by saying “the vast majority of white people and the cast majority of black people” want to unify and live together in peace. The audience needed to understand that a large majority of people in the country want peace between the races, despite the recent events suggesting otherwise. The speech was trying to convince them to stand with the majority of people in the United States who want peace and not give in to their immediate violent impulses. Kennedy utilized an empathetic tone throughout his speech to gain his audience’s trust and validate their emotions. After the assassination of his brother, he could relate to the pain of the black audience in a way only he could. Kennedy reminds the audience that “I had a member of my family killed, but he was killed by a white man.” Kennedy sought to gain their trust by reminding them that he knows their feelings because he recently went through a similar tragedy. If Kennedy’s audience trusted him, they would be less likely to revolt. He reveals to the crowd that he understands their temptation to be filled with “hatred and

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