Rhetorical Analysis Of Kendrick Lamar 's ' I 'm The Biggest Hypocrite Of 2015 ' Essay

Unlike many other mainstream artists, Kendrick Lamar attaches great importance to the lyrics of his songs. Lamar’s song “DNA”, released last April, became a real breakthrough in the world of hip-hop music. In this song, Lamar reflects on various social issues faced by the modern African-American community of the USA. The song’s lyrics, as well as the music video, portrays the most common stereotypes and biases labeled to the African-American community. The central aim of the song is to sarcastically demonstrate the image of African-Americans as they are viewed by biased media. By the use of symbolical sarcasm and double meanings, Lamar underlines the acuteness of the race inequality that remains existing in the modern America.

On April 14th, 2017, proclaimed artist, Kendrick Lamar, released his fourth studio album, titled Damn. This fourteen track album was possibly Lamar’s most personal and most in-depth project yet. However, no song on this album, perhaps, reaches the personal level of the fifth track titled “FEEL.” In this song Lamar gives a super in-depth look at what he believes his biggest issues are and allows the listener to realize your own by confessing his. The purpose of this essay is to conduct a rhetorical analysis of Kendrick Lamar’s “FEEL.” and his effective use of the rhetorical devices ethos, pathos, and logos.

As the title of the paper suggests, I chose Kendrick Lamar’s song “Blacker the Berry” off the To Pimp A Butterfly album. When selecting a song, I actually took to Twitter to ask my followers what song I should write about. I personally do not listen to Kendrick Lamar so I decided to ask people who enjoy his music to recommend songs that an analysis should be written over. Several people mentioned “Blacker The Berry”. Although I did not hear the many rhymes and metaphors at first, after reading the lyrics along with listening to the song I was quick to realize how creative, witty and almost unintentional the rapping’s of Kendrick Lamar are. Another reason I decided on this song is because he raps about current violence of high profile crimes

Kendrick Lamar’s third studio album, “To Pimp a Butterfly,” sheds light on the struggle of achieving rich and fame and the trials that come with. Rolling Stone and Billboard praised the album awarding it the best album of 2015. The album depicts the difficulties of fame by putting the trials and tribulations on display; the inability for those to adjust to their new lifestyle and the potential temptations that creep in. “To Pimp a Butterfly” has been both a divisive and uniting factor in its emergence in popular culture.

Cultural phenomenon, rapper Kendrick Lamar has embraced a growing minority centered culture in America through his album “To Pimp A butterfly” this album conveys themes of hardship for minorities and cultural uprising. One of the singles on this album “Alright” simply tells black audiences that with faith everything will be alright. He uses the Lyrics “Alls my life I has to fight, nigga .Alls my life I...Hard times like God. Bad trips like: ‘God!’ Nazareth, I 'm fucked up..Homie you fucked up..But if God got us then we gon ' be alright” These lyrics simply tell suppressed minorities that despite hardship there is hope within our communities. . Months prior to the release of Kendrick Lamar’s “Alright” several attacks from white police officers happened in the black community. A common case in this uproar was the “Mike Brown case”. In this case a black man was shot dead after allegedly robbing a local gas station. Kendrick simply responded to these seemingly racial attacks with his album to “Pimp a Butterfly”. To pimp a butterfly simply means to use your influence to the best of its ability to make a meaningful impact. With tracks like “Alright” Kendrick Lamar does just that. The Primary themes and issues conveyed in this song are white supremacy, racism and black uprising

Think of a poet. Who came to mind? Was it Shakespeare, Langston Hughes, Ralph Waldo Emerson? What about Eminem or Jay-Z? They are both poets too, but in a different way. They go by the title “rapper”, basically a synonym for poet, and Hip-Hop is their form of poetry is. Kevin Coval amusingly says that rap “dusted poetry off, took it out the closet, put Js on its feet, and told it to speak to the people, all the people,” and that hip-hop saved poetry from becoming “classical music,” meaning that rap prevented poetry from becoming an old, out-dated art form and renovated it for the next generation (20). Coval’s book, The BreakBeat Poets, says the creation of hip-hop music was by “latchkey kids in the crack era, left to their own devices to experiment wildly and make language and art new and meaningful,” and goes on to say its purpose is to, “move the crowd, relate to the crowd, and save the crowd,” and Kendrick Lamar does these things perfectly (18). Through the use of clever wordplay and rhyming skills mixed with great story telling, Kendrick is bringing rap music back to its “roots” while introducing a “style” of his own, which is why one can argue that Kendrick Lamar is the “savior” of the rap game and its listeners.

Within History, Rap has been considered the “CNN for black people”; what started as a way to express struggles in the ghettos of New York has transformed into one of the most popular genres of music in America. The popularity of rap has allowed many to have their voices heard, created new fashion trends, and even developed popular modern slang used by people throughout the world. The commercialization of rap has resulted in a significant following of the culture in America but also a large number of people who oppose the music. The culture of rap music has a substantial impact on popular culture in America, and by using an open mind and looking past the violence and language, people can better understand the meaning behind rap and the perception that follows it in America today.

“With 'The Blacker the Berry,' Kendrick spends most of the track rebelling against those who he feels are intent on marginalizing and oppressing black people. (4 Powerful Kendrick Lamar songs that spoke to Black America, n.d.)

As the decade of the 1970’s came to an end, a new Black music emerged like much of the others - wrapped in social realities of an genuinely Black experience. Rap/Hip Hop bursted on the seams relating many of the same political messages and ideologies heard decades before. Echoing the Black Power movement and using the musical culture as a way to rebuild Black communities constantly under attack, rap brought real life stories of an urban, younger

People around the world have different ways of expressing their emotions. Many people use music as a way to release the emotions they feel inside. When listeners analyze a song sometimes they can understand what an artist might feel or better understand their perspective. Many African American artists sing about how African American communities are dragged into a never ending cycle of poverty and criminal activity. Some artists many have a different perceptive on the future of these communities where they grew up in. Gang Starr’s “Code of the Streets” and 2Pac “Changes” exposes the experience of living, being raised in a poor community expressing different emotions in the song.

I do believe that Kendrick targeted the African American population with the song but the song could be for all races and minorities. I don’t think the song excluded anyone. Police brutality can happen to any race and it has happened to just about every race. African Americans just have been the most talked about and more frequently abused lately. Kendrick doesn’t put himself upon a pedestal or imply that he’s above

Throughout the 20th century the medium of music has allowed for artists to convey their thoughts and feelings on important political topic facing the nation at the time. The power from these songs derives itself from its ability to create a relationship between the listener and the artist and allow for the message to transcend social barriers. A more recent instance of an artist using his music to connect important social issues with a wider audience, is rapper Frank Ocean. Ocean revealed to his fans and the world that he was a homosexual. This admission sent shockwaves throughout the rap community, one that has been marred with constant criticism of perpetuating homophobia and extreme male ego. His groundbreaking 2012 album, Channel Orange, allowed for many people to no longer be afraid of their sexuality and it is something that should be embraced. Frank’s impact will never fully be realized, but he undoubtedly has made an impact on society and a stereotype breaker in the rap community. This paper discusses the article by Gerald Rosenberg, “The Hollow Hope” which describes the effect of political mobilization being sparked from litigation and how the courts have become an avenue for social change. The article specifically looks at the rise of the LGBT movement after landmark Supreme Court cases and whether this sudden mobilization in support, brought an even more fervent opposition. Furthermore, this paper also examines Jeffery Segal and Harold Spaeth’s article, “The

“The Blacker the Berry” by Kendrick Lamar was released February 9th, 2015. This incredibly racially motivated song has created controversy throughout America because it tackles racism, hypocrisy, and hatred head on. Although Stephen Best argues that the past defines the present without question, and Hartman believes that many important African American stories have been silenced due to lack of evidence, Kendrick Lamar’s song “The Blacker the Berry” complicates and adds to their arguments by introducing a certain level of hypocrisy that forces the listener to understand a much more complicated moral position than is generally allowed, perhaps an inevitable one.

On February 15, 2016, Kendrick Lamar took the stage at the 2016 Grammy Awards show. Shackled in chains, he moved lethargically across the stage in a prison uniform. Words began to stream out of his mouth and I imagined the elephant that filled the room as an unapologetically black male made a statement to the world about African American oppression in the United States. Kendrick Lamar’s showcase included an intricate set that addressed social issues such as mass incarceration with song, “The Blacker the Berry”, while keeping hope towards better days with song “Alright”. The elaborate performance on February 15, 2016 would be a performance that will go down in history. An artist used his platform to discuss important issues in the United States to a diverse audience. With so much passion invested into the song, it was almost impossible to pick any other song besides “The Blacker the Berry”, as it discusses a wide range of issues within the United States, especially related to the black body.

Throughout history, music has been used to express the feelings of people or groups whom may have no other outlet to express themselves. The best example of this occurrence would be the lower class of America’s use of rap music. Rap music started out as a fun variation of disco with the purpose to make people dance and enjoy themselves, but it later transformed into one of the best outlets to express the struggles of poverty in the United States. The genre gained popularity when the song “Rapper 's Delight” hit the charts in the early eighties; rap evolved into a plethora of different styles from there, Gangster Rap formed with NWA in the late eighties, and rap really hit it’s zenith in the mid nineties. Modern rap began in the early starts of the twentieth century. Because of the storytelling that rappers do in the music, it gained notice in the inner city where the demographic could relate. Many young teen in the inner city environment built dream to be famous rappers just like their own favorite artists . Rap connects to me by its style, its purpose, and its political incorrectness.