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Rhetorical Analysis Of The Disney Cruise Line

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The Disney Cruise Line also utilizes the rhetorical appeal of pathos in almost every one of their pictures to appeal to the reader’s emotions. Most of the pictures that are shown throughout the book contain elements that relate to people having a good time and smiling. For example the first page of the booklet shows several families gathered together to watch fireworks on the deck of the ship. This image appeals to the reader’s emotions as the reader sees several families having a good time and truly enjoying themselves. Seeing a large group of people so ecstatic, the reader cannot help but feel happy as well. The cruise line company also makes the reader feel emotions through the images of the specific locations that the reader can choose …show more content…

Disney Cruise Line takes advantage of the rhetorical appeal of kairos to get people to go on their cruises. One of the ways they use kairos is through the description of their new cruise. The company states, “For the first time in the summer of 2014, Disney Cruise Line sails to Europe with over a dozen ports of call dotting the sunny Mediterranean,” (Disney Cruise Line 24). Disney appeals to kairos by pointing out the fact that this is the first time they are offering this type of cruise. People are often more eager to go on vacations if they believe they are going to be some of the first people to have that experience. Disney utilizes this idea of being the first to make their new customers feel more special and their returning customers feel obligated to try out the new cruise “for the first time.” The Disney Cruise Line again appeals to kairos in the same way about their new Alaskan cruise. They state, “We now also offer an Alaskan cruise that includes historic Sitka,” (Disney Cruise Line 4). They again appeal to the idea that this cruise is brand new and that the readers will be more eager to try a new cruise. Over the course of the entire booklet, the Disney Cruise Line attaches the word “new” to several statements. For example, the cruise line offers all-new enhancements and all-new watery play areas (Disney Cruise Line 5). In doing using the word “new,” the company gets the customer more excited about going on the cruise making them believe that they will be the first to try out the additions. It is well known that people are drawn to “new things,” and Disney takes full advantage of this concept by attaching the word new to whatever statement they can. The thought that the customer is going to experience an aspect of the cruise that is brand new, makes them more excited and more likely to go on the

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