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Rhetorical Techniques

Decent Essays

Rhetorical techniques can make or break a paper. The proper use of rhetorical ‘tools’ such as metaphors or the overall structure of the paper allows for the writer to channel the reader’s attention to the argument(s) they’re trying to make/prove. However, when used improperly, the reader interprets the writer to be a non-credible source because the rhetorical techniques he/she is uses are either too obvious or they do not create an easy and focused experience for the reader. Some of the most significant rhetorical techniques are overall structure of the paper, the use of data and statistic in the paper, and the appeal to credibility. In the papers, ‘Why companies fail to respond to climate change’, by Tobias Finke, and ‘How to Unleash Climate …show more content…

The same content, portrayed in a different order, can lead to a different interpretation of the argument by the reader. In “How to Unleash Climate Action” by Frances Beinecke, the structure of the paper walks the reader through the following steps: the problem, research studies, potential solutions, how to carry out those solutions, and a conclusion. Beinecke starts by identifying and putting down the ‘opponent, “including the loud and powerful opposition from the fossil fuel industry; climate deniers on the conservative soapbox; intransigence from some people and complacency from others” (Beinecke, 713). Then, she introduces her proposal to fighting both climate change and these opponents by saying, “...is the single most important thing our country can do to ght climate change right now” (Beinecke, 716). At this point, the reader should have a thorough understanding of the issue(s) and the solution to these issues. At this point, by introducing the solution to the problem early on in the paper, Beinecke can use cited research and other argumentative strategies to convince the reader that her solution and method of implementation is ideal. In the paper’s topic headed, “Lessons From Research”, Beinecke simplifies what is stated in the review of her cited research into several different points, which are then explained further. This topic is then followed by action/application argument, which argues the best way to motivate people to participate in climate change action. By following the research data/results with a qualitative argument, Beinecke is able to link the two together and to carry over the reader’s approval of the data/facts to the actual argument. The paper has an overall conversational tone and structure on the sentence level, and a story-like flow to it on a full scale level. The organization and

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