For the purposes of our assignment I will attempt to put Richard Branson in a sort of box that he would surely object to and would certainly pop out of like a jack-in-the- box. The difficulty with attempting to analyze the leadership style of Branson is that everything that has been written about him prefaces his achievement with his larger than life personality. There's no denying that Branson is fun and passionate, but he's also very bright and very hardworking. I think that if Branson took the Myers-Briggs Type Indicator Profile he would discover that he is ENTP: an extroverted, intuitive, thinking, perceiving human being. From his autobiography, Losing My Virginity it's clear that Branson is action oriented, enthusiastic and …show more content…
A brand name like "Virgin" demands recognition just for the name itself and I'm sure in 1970's England it drew the attention. Virgin seems to have a knack for doing things in a sort of "fun" way no matter what the product. When you think of Virgin Mobile, you think about how easy they made it for anyone (everyone) to have cell service. Similarly, Virgin Atlantic seems to make travel for anyone easier and a possibility by offering lower fares to many destinations. You imagine a younger hip executive flying Virgin Atlantic, while a stodgier older executive would fly British Airways. Even ventures that failed, such as Virgin Vodka, still conjure up the idea of fun. It's become "a way of life brand". In Good to Great, Collins discusses how Philip Morris found success when it diversified away from tobaccos by staying close to "sinful" products such as coffee, chocolates and beer. In a similar way, Virgin has branded its easy, fun, energetic way about doing things. We even joked in class that a Virgin bank might be the fun bank to transact business. Branson is not only passionate about the business' that he at the helm of, but he also finds time to champion some personal issues he's passionate about. When he started the magazine Student, it was clear that he had very strong feelings about the involvement of the US in the Vietnam War and he used the magazine to highlight that
(2006, 05). Leadership Styles: Richard Branson. StudyMode.com. Retrieved 05, 2006, from http://www.studymode.com/essays/Leadership-Styles-Richard-Branson-88459.htmlBlustein, A. (2013). What kind of leader are you?. Inc, 35(8), 58-59.
Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a
Audie Murphy was the most decorated American Army soldier of World War II. The orphaned son of Texas sharecroppers, he enlisted at age 18 and went on to win two dozen military medals for valor, including the Congressional Medal of Honor. After the war Murphy parlayed his war time fame into a career as a movie actor, song writer, and business man. He wrote his war memoirs, To Hell and Back, and played himself in the 1955 movie of the same name. The 20th of June is officially Audie Murphy Day in Texas. Audie Murphy was born in Kingston, Hunt County, Texas. He died at Roanoke, Virginia and he was buried in the Arlington National Cemetery.
Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin
Richard is not afraid to take risks and believes that his people are the foundation to his company’s success. `My philosophy is, put your employees first, your customers second and your investors third and in the end everyone will be happy’ (Inc, 2013). From researching his leadership style I would say that Richard is a transformational democratic leader, he likes to get other peoples input and develop on their ideas. Richard believes that praise goes much further than criticism in achieving results so he likes to lead his team using positive reinforcement. Richard seems to be a very caring and involved leader who listens to everyone and is very professional in his leadership style, he is definitively a relationship-oriented leader who is good at aligning people and giving them emotional support and encouragement. He seems to fall into the segment of being a participative and consultative leader whilst his strong charisma seems to make anyone listen and follow him.
My report is on Richard I, byname Richard the Lion-Hearted. He was born September 8, 1157 in Oxford, England. He died on April 6, 1199 in Chalus, England. His knightly manner and his prowess in the Third Crusade(1189-92) made him a popular king in his own time, as well as the hero of countless romantic legends. He has been viewed less kindly by more recent historians and scholars.
Sir Richard Charles Nicholas Branson was born July 18th, 1950, in Surrey, England. He struggled in school and eventually dropped out at the age of 16. He started his first business after dropping out from school. In 1972, he founded Virgin as a mail order record retailer, and shortly afterwards he opened a record shop in London. This kick-started his Virgin brand globally, With more than 400 companies in over 30 countries, with different business ventures from alcoholic beverages to financial services, including airlines Virgin Atlantic and Virgin America, as well as wireless company Virgin Mobile. In addition, it includes international health club Virgin Active.
I wondered how this person lives, what rules he follows and how he managed to achieve such heights in all his endeavors. There is a bunch of articles about him on internet, and in this speech I have compiled the rules of life of Elon Musk, his attitude toward food, alcohol and productivity.
1. Richard Branson's leadership style works for his particular role as visionary and figurehead of his diverse group of companies under the Virgin Group umbrella. However diversified the Virgin Group may be, Branson remains an essentially charismatic and transformative leader. His leadership philosophy is built on employee empowerment and stimulating employee satisfaction. In his own words, Branson states, ""Rather than focusing on mistakes, catch someone doing something right every day," (cited by Adonis, 2010). Likewise, Branson advises that managers "place greater emphasis on unearthing what their employees are thinking and feeling," (cited by Adonis, 2010).
The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and
The first part of this report provides a broad introduction into the business of Virgin Australian by examining its principal sources of revenue, its nature of operating, its competitors, the market share and the regulations affecting its operations. From this, it can be seen that Virgin Australia operates in a very competitive environment and generates revenue by the core business of passenger and cargo transport.
Erik Homberger Erikson was born in 1902 near Frankfort, Germany to Danish parents. Erik studied art and a variety of languages during his school years, rather than science courses such as biology and chemistry. He did not prefer the atmosphere that formal schooling produced so instead of going to college he traveled around Europe, keeping a diary of his experiences. After a year of doing this, he returned to Germany and enrolled in art school. After several years, Erickson began to teach art and other subjects to children of Americans who had come to Vienna for Freudian training. He was then admitted into the Vienna Psychoanalytic Institute. In 1933 he came to the U.S. and became Boston's first child analyst and obtained a position
Sir Richard Branson's model is a personification model of Virginia brand and explains it using his life when he was young. He uses both his life and Virginia brand to elaborate his leadership skills which is not based on any professional skills. Over the years, he is seen to recruit the best managers. Leadership is one of the strategies and strategic management. It includes planning for informal, formal and strategic planning systems by the leader. It has planning for emergent strategies, which include; responsiveness to arising threats and opportunities, increasing of changes to predetermined intended strategies, and adaptive learning and responsiveness to intended strategies. The Branson's model includes visionary leadership, which is planning, for the future. Competitiveness and competitive advantage for business services and products are dependent on strategic plans.
Virgin Australia is Australia’s second largest domestic airline, commenced in operations back in 2000 as a low-cost carrier (LCC) and has successfully survived in the market. Major shareholders include Air New Zealand, Singapore Airline and Etihad Airways. The airline rebranded in 2011 as a part of their 5-year turnaround
Virgin Group LTD is a British venture capital conglomerate that has been around since 1970. Virgin encompasses over 400 different companies located in many industries such as: financial services, transport, food and drink, media and telecommunications. Headquartered in London, this British corporation has come a very long way since it’s birth in 1970. One of the main reasons for the companies success is because of its founder; Sir Richard Branson.