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Riverside Health System Case Summary

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Summary
Riverside Health System looked to get the state of Virginia's approval to build a new hospital. They failed twice on the approval to build a new hospital in Williamsburg Virginia in 2005 and 2006. After the two failures to get the states approval, they won by a professionally executed PR-based communications campaign that generated a Hugh number of supporters in 2008.

Research
Riverside health system wanted to build a hospital with 40 beds so that they could serve the residents in and around of Williamsburg, Virginia. In order for them to do so they would have to get a approval from in the form of a certificate of public need (CORN) by the states Health commissioner. For the approval the applicant must pass a 21 criteria that covers

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