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Riverview Regional Medical Center Case Summary

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Riverview Regional Medical Center is located in Etowah County, Alabama in the city of Gadsden and is a 281-bed healthcare facility that has been open for care since the early 1930s. As of 2000, nearly 39,000 individuals resided within the city. In 2004, the Riverview Regional Medical Center executive director, Matt Hayes, evaluated the 2004 performance indicators for the facility. While the numbers were studied, several key elements and decisions stood out as playing a significant factor in the 2004 profile. Many have predicted there has been a shift from solo practices to a more integrated, comprehensive system that would provide patients with a single medical bill as well as create an alliance that was between the healthcare provider’s services and hospital practices while reducing the costs for the parties involved (Richardson & Slovensky, 2008). The merger in care has penetrated throughout the southern states in such areas as Florida, Georgia and Alabama. Matt Hayes is in need for a new strategic strategy for Riverview Regional Medical Center to continue the growth it experienced in years past.
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While the hospital has experienced consistent financial growth in years past, the closing of the Women’s Pavilion has caused financial limitations while receiving backlash for the closure (Richardson & Slovensky, 2008). Patients who received care at the Women’s Pavilion are forced to seek treatment and care at other healthcare facilities within the area. Furthermore, competition within the area has caused financial burden to the medical center. Implementation and going reimbursement issues have plagued Riverview Regional Medical Center and continued to be an ongoing concern to the

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