Introduction - Company Background
IKEA furnitures, privately held, international, low-cost home products are an inevitable part of interior furnishings at many houses in the world. IKEA furnitures are marked for its modern utilitarian design. The company has 260 retail outlets around the world and more new stores are on the line to be opened in 2008 (Dhanyasree, 2007).
IKEA was founded in 1943 by a 17-year-old Ingvar Kamprad in Smaland, south of Sweden. IKEA formed its name from the founder 's initials (I.K.) plus the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up from a farmer to a businessman. Ingvar sold whatever he found could fill with a product at a reduced price under the brand name of IKEA
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IKEA wants its coworkers to feel important so that they will be able to express their ideas and feel responsible for improving the way things are done (Larsson, Brousseau, Driver, Holmqvist & Tarnovskaya, 2003). For example, on opening day of the original Stockholm store, the warehouse could not cope with the rush of customers. The store manager suggested that they be allowed to go into the warehouse to pick up their purchases. The result was so successful that future warehouses were designed to allow self-selection by customers, resulting in cost savings and faster service (Bartlett & Nanda, 1996).
Because it had such a strong and unique culture, IKEA preferred not to recruit those who had already been immersed in another cultural stream. Nor was higher education necessary or even advantageous in IKEA. “The Stockholm-raised, highly educated, status-oriented individuals often find it difficult to adjust to the culture of the company”, remarked one executive. “Younger, more open recruits not only keep costs low, but they also absorb and amplify the enthusiasm of the company. We can develop them quickly by delegating responsibilities early, rotating them frequently, and offering rapid promotions to the high performers” (Bartlett & Nanda, 1996).
In 1976, Kamprad felt the need to commit to paper the values that had developed in IKEA during the precious decade. His thesis, Testament
IKEA is the world’s largest furniture retailer, the company was created in 1943 by Ingvar Kamprad, IKEA is the acronym of his initials (IK), Elmtaryd (E) the farm were he grew up and Agunnaryd (A) the village were he lived. Today, IKEA is approximately valued at 11.8 Billion, this number being only an assumption since the company is still in private ownership. Ingvar Kamprad has an estimated net worth of 4,2 Billion.
Established in Sweden in 1943, by a 17-year-old Ingvar Kamprad, IKEA is a multinational group of companies that focus on ready-to-assemble furniture, appliances, and home accessories. The very first IKEA store named Möbel-IKÉA, opened in Almhult, Smaland(Möbel means “furniture” in Swedish), to currently, September 2016, have 389 stores in 48 different countries. With the 389 stores, IKEA successfully creating over €30 billion and over €3.5 billion net profit with the continuous development and expansion.
IKEA is a privately held, international home products company that designs and sells ready to assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer. Founded in 1943 by 17 year old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish. IKEA has 300 home furnishing superstores in 35 Countries and was visited by some 583 million shoppers. IKEA’s low priced elegantly designed merchandise displayed in large warehouse stores, generated sales of $21.2 billion in 2008, up from 4.4 billion in 1994. The fledgling company sold fish,
IKEA founded by 17 year old Ingvar Kamprad, in Sweden. The company's name is drawn from the initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, southern Sweden).
IKEA was founded in Sweden in 1943 by Ingvar Kampard and is one of the best international homes furnishing company in the world. Ikea operates in over 47 countries and has about 360 stores worldwide. IKEA currently ranks Number 41 on Forbes esteemed World’s Most Valuable Brands list. This organization gained huge competitive advantage by offering high quality furniture at very affordable prices the main objective of Ikea was to sell furniture at low price as possible so that many people can afford it, Ikea was able to do so by their effective inventory management strategies which are:
Ikea, originating from Sweden was started out by Ingvar Kamprad by first selling daily used items and home accessories in the 1940s, over the years it has now evolved to being an established home furnishing company that “designs and retails its own ready-to-assemble furniture, appliances and home accessories”.
Ikea is a multinational group of companies operating on a global scale in the furniture industry, offering a wide range of ready to assemble (Do It Yourself) furniture, appliances, and accessories worldwide. The company is well known and recognized for its modern designs, functionality of their products, quality services, and their eco-friendliness. Within the competitive market, Ikea aims at being better than its competitors in the market, and offers the best standards of services to its customers, as well as a wider range of products for low prices.
IKEA has achieved success by offering customer value for functional designer products. The cost conscience attitude has worked in favor for IKEA amongst its target market.
Ingvar Kamprad Elmtaryd Agunnaryd is the abbreviation of IKEA. The name of IKEA is established from the founder’s name, Ingvar Kamprad (I.K.) plus the first letter of Elmtaryd (E) and Agunnaryd (A), which is the native field and town where he grew up. IKEA is founded in 1943. It is a worldwide company with 127,000 employees that operates 53 stores in 43 countries. IKEA is an international household goods company that designs and betrays ready-to-assemble furniture. For example, couches and desks, implements and household accessories. Ingvar Kamprad is hoisted on ‘Elmtaryd’, a field near the small town of Agunnaryd. Ingvar has an aim even as he just a young child. His aim is develop own business.
The organization's three particular components are capacity, quality and low cost. In the 1950's IKEA Built up its own particular manner of doing things, utilizing, for instance, non-conventional materials for furniture for example, plastic. That methodology made IKEA unique in relation to other furniture retailers and in that way built up an upper hand. "After that, we essentially replicated the idea Worldwide from the 1970s until now. The vision of IKEA is "To make a superior regular Life for some individuals". Business thought is "To offer an
Ikea is a Swedish furnishing company founded in 1943 by Ingvar Kamprad whose vision is “To create a better everyday life for the many people”. (http://www.ikea.com/us/en/)
IKEA began as a small company in Sweden selling small household items but in 1945 began selling furniture. IKEA has expanded to other European countries, Canada and Australia. Currently, IKEA is the market leader in the distribution of furniture and home decorative items. IKEA entered the Russian market in 1991 but did not open its first store until 2000 in Moscow.
IKEA is known as a furniture manufacturer and retailer. The company is world renowned and known globally. It specializes in knockdown and discounted good quality furniture. IKEA was founded in 1943 by an individual by the name of Ingvar Kamprad. He wanted to serve price-conscious neighbors in the location of Southern Sweden. IKEA was based on developing innovated modern designed furniture. IKEA was also had the recourse to produce in mass produces and venturing early into Eastern Europe to build a supplier network. This was ideal for the company at this time to begin a business. In 1945, the first advertisement for IKEA appeared in the newspaper. Ingvar’s business soon outgrew hi being able to make sales calls all by himself, so he began
There are two hundred and fifty three of IKEA FAMILYs over the world and five hundred and sixty five millions of visitors. The sales volume grow up to one point four billion Euro from 2007 to 2008. “Low price and good quality” is the most important thing to IKEA. Low price is not equal to poor quality, on the contrary, quality show the valuable brand.
Being one of the famous brands for furniture, IKEA has its own operations design that had been proven successful based on the growth of the company throughout the years of business. IKEA’s vision is clear which is ‘to create a better everyday life for the many people’ and aims to offer well-designed and functional furniture at a very low price that as many people as possible will be able to afford them.