Royal Bank of Canada In Thailand Case Study

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Royal Bank of Canada In Thailand Case Study

Douglas Marks

The Royal Bank of Canada (RBC) moved back to Thailand on June 16,1997, which they offered corporate and correspondent banking services from there office located on wireless road. On July 2, the government reacted to the financial and property collapse of the economy by floating the baht (domestic currency) for the first time in thirteen years. Then the bleeding of the collapse of the market was finally sealed when the International Monetary Fund (IMF) intervened and started a 16.7 billion dollar bailout funding program to help Thailand recover from the financial crisis. This was the largest bailout fund since the Mexican peso crisis in
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As a result, the major Canadian banks provided services within their marketplace from insurance to retail brokerage.

The Royal Bank of Canada was founded in 1869; Royal Bank was Canada’s largest financial institution with assets of Canadian$245 billion in September 1997. Royal bank was ranked first or second among Canadian financial institutions in earnings, market capitalization, and in virtually every financial service it delivered. The bank had 10 million personnel, businesses, government, and financial institution clients that were serviced through one of the world’s largest delivery networks. This network included more than 1,600 branches and over 4,000 automated banking machines. In Canada it was selected as number one among all companies regardless of industry in the categories of “Leader in Investment Value,” “Leader in Responsibility” (which measured equality and charity), and “Leader in Financial Performance.” Royal Bank operates to date in over 30 countries and has over 100 delivery units. The bank was strongly represented in the major international financial centers of the world, including New York, London, Frankfurt, Tokyo, Hong Kong, and Singapore. Royal Bank was located through Latin America and Europe. Business clients were offered services in corporate banking, trade financing, treasury services, and
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