Ruin Your Website Essay

Kaplan International is the type of company that relies its sales growth on technology. The organisation uses a wide range of online marketing options in order to get the attention of potential customers and create lead generation. To create leads is the term the company uses for acquiring a new potential customers’ contact details that can lead to a closed deal. As web technology is the main tool to increase sales, Kaplan International needs to improve their websites constantly by making them more user friendly. This improvement can go from changing the website’s colour to creating a new navigation structure. And this was the challenge Kaplan International had to face two months ago, when its growth sales report was released to web marketing and sales department managers, stating that the sales numbers were lower than last year. According to the report the current website was not generating as many leads as usual. This change in numbers was the result of people just clicking on the company’s website, but never filling forms in order to request further product information.

First, search engines prefer websites that provide updated information and new pages on their website. It tells them that your website is relevant to today's times and the content you provide would be useful to searchers. Failing to do so will likely lead to poor search engine rankings.

Your goal is to develop a mobile-friendly design that works seamlessly on all devices, from smartphones to desktops. Sizing your site to fit each device makes it convenient for

Layout: The webpage is creative and fits a theme as well as matches the product to the aesthetic. Also, each site should be neat and organized using creative font, bold letters to attract attention, and making it accessible to users.

In part one of the article, we discussed the first six questions you should ask yourself before considering a website for your business.

An effective-designed website is important to catch the attention of visitors in the first place and help to keep them to exploring further into it. Ikea has content displayed and organized consistently across its site. Information is presented in a readable manner with effectively use of white space between text and image. White space allows visitors to feel more relax and focus on the content or message that Ikea try to convey through the site as its

Within the last few years, Google’s algorithms have been updated to focus more on content. How up to date your content is, how relevant it is to the subject, how often it’s updated, and how easy it is to read and understand. All of these and more are determining factors in your SEO, user experience and sales.

But web-sites are purely visual and aural, one screen at a time. Encouraging the viewer to go beyond the first layer, even learn where to go for what is required is a common problem for designers. It is their job to bring the viewer inside through the "Dance of the seven veils",and once inside, guide them, not to confuse or frustrate them.

Responsive design solves that problem. It lets web developers build a single website that reorganizes content to fit the screen size. The end result is that users get a far superior experience on your site when they visit on a mobile device.

Today it is absolutely necessary for any business that wants to be successful to have a website. Today's consumers expect businesses to have an effective site, and they typically will go online for information before opening the Yellow Pages or driving to the store.

Carter and Markel (2001) found that only 1% of web developers pay attention to the accessibility of the website, this is because most web developers believe that to make the website accessible a lot of resources would be required, such as times and money. Currently, there are many websites being developed and more users using. When websites are designed without any

Is your content up to date and informative? If it isn’t, perhaps it is time to outsource your content creation to a skilled marketing company that can produce content that will engage your readers and keeps them coming back for more. Speak to a content marketer to begin improving your performance and strengthening your web-presence today. Do you like this post? Share it with others.

Is your content up to date and informative? If it isn’t, perhaps it is time to outsource your content creation to a skilled marketing company that can produce content that will engage your readers and keep them coming back for more. Speak to a content marketer to begin improving your performance and strengthening your web-presence today. Do you like this post? Share it with others.

Answer – The main purpose of creating my company’s website is lead generation. Firstly I would like to get them on my page as a visitor would not buy from the website who is visiting for the first time. If we get to the visitor’s shopping list then we can try to be in touch with them and try to make sure that they should remember your company when they are making a purchasing decision. By creating a website, it will allow me to post feeds, videos and images and look for public’s

We believe what matters about a company’s website isn’t how pretty it is or how clever the programming is, it’s how successful the site is. And as any good business person knows, success doesn’t come overnight.