Rural Advertising in India

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

This case is about all the banking activities carried out by SBI bank in the rural areas. Where SBI bank appoints BC's who work on behalf of them in areas where SBI can't initiate the process themselves. The case also consists personal experiences of a marketing executive who used to work for the business correspondent and consumer behaviour of rural people are included in the case study.

However, the concept of rural markets, in India, is still evolving and possesses like any other sector its own set of opportunities and challenges. The primary objective of this study will be understanding

There is a need for identification of products exclusively for the rural folk coupled with a relaxation in term of the size of the products, underwriting considerations etc. He has stated that there should be a greater thrust as regards group insurance and pension-related products.

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

Economic revitalization and the goal for community financial efficiency is a challenge set before all communities both large and small, and while the size and scale of the local community brings with it unique challenges to overcome, it can be argued the smaller the city the larger the challenge. Awareness of the factors standing against the goal of revitalization not commonly found in larger areas can help support economic growth and heightened entrepreneurial innovation in these smaller communities.

Advertising is the activity or profession of producing advertisements for commercial products or services. It is many things, for some people it is a job, for others it is a nuisance and for many it is a necessity. Throughout the years advertising has been forced to change greatly to keep up with the many different trends in our past and present, and it will continue to change as new trends come into the future. There are now many more ways to advertise products other than just on the Television, you can now advertise through online videos and on demand players, but this wasn’t always the case.

1. Inefficient marketing: TheDistrict Rural Development Agencies (DRDAs) organize melas of the products of SHGs on regular basis. These exhibitions are organized at the block and district levels. But, the frequency of such melas is very less. On account of this, SHG members do not have a regular link with markets for selling their products.

Advertisements bombard consumers in newspapers, magazines the television and all over the internet . Television advertisements are the most compelling as well as the most influential type of commercial communication to the interested advertisers on a market , regional, national and international basis .The sheer power and the superiority of TV commercials

Education and literacy level of rural market is comparatively less than urban market, hence requirement

Almost 70% of the Indian population lives in rural areas. It states that this contrast can be associated with the inefficiency of delivery and distribution of healthcare services in India, which is categorized between public and private facilities. Most of these rural areas have government aided healthcare facilities and are limited to such institutions which offer basic treatments in their hospitals. This will result in turning majority of rural population to alternative medicines and cures for illnesses. In the contrary, urban sector or metropolitans like tier 1 and tier 2 cities have a higher availability of privatized institutions with highly trained medical professionals as well

Rural Electrification is high time need for India where still 45 million households are un-electrified. Several goals are set under this policy:

So advertising and communications are about building relationships. Advertising is an invitation & promise. There’s something of the instructive and of the rational. It sets up a bond which holds the user and the brand together…. It happened to me when I use Tribhuvandas Jewellery.

The living quality and standard will be significantly improved in rural India reducing the possibility of illness and infection as a result of some traditional but unscientific life style and living habits.

An example of rural success is the story of Humsana. Humsana is a Dalit woman from Sriramnagar, Andhra Pradesh, who makes her living by plucking