Mohammed Abdulla S.A Al-Thani
Student ID : 10489670
Tutor Name :
Sales strategies involve various policies and plans that a company implement to launch or position its products into the market. We-Print of USA have decided to expand its business in UK market. For this reason the company needs to develop strong sales strategies to capture the market of UK. The company should first set its target to acquire the business market of UK and after that it can move to consumer market.
Types of personal selling
For acquiring the market of UK, We-Print needs to implement different types of personal selling techniques. Personal selling helps to build strong relationship with customers. Effective personal selling will help to enhance the value of We-Print in the mind of consumers. Personal selling techniques will facilitate the company to reach maximum numbers of customers in its target market segment within a short span of time.
For acquiring the business market of UK the company should implement industrial selling. This personal selling technique of We-Print will involve in selling of large printing machineries to different companies and industries. With the help of well educated and trained sales person We-Print should implement this sales strategy. These sales persons will provide assistance and information to the companies in regards to We-Print’s printing machines.
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