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Sampson Products Case

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SAMPSON PRODUCTS
Sampson Products Corporation was a major manufacturer of electrical equipment used extensively by consumer goods manufacturers. The company sold most of its products to manufacturers of refrigerators, automatic washers, and electric stoves to be installed as original equipment that usually retained the Sampson brand name. In addition to the original equipment market, Sampson had obtained a significant portion of the replacement market for the products it manufactured. Sales of Sampson replacement parts were normally made through channels such as small hardware stores and other home repair retail outlets. Another substantial part of Sampson’s revenue was derived from manufacturing electrical equipment for large electrical …show more content…

General Company was one of the producers from whom a quotation was requested. The day following the receipt of General’s quotation, Mr. Jones and the president of the machine shop division of General visited Mr. Smithe. Mr. Smithe understood that the president had a widely recognized reputation as an extremely aggressive, hard-hitting, sales-minded executive. Smithe’s impression was quickly confirmed. From the beginning of the conversation, he was the target of the president’s well-known pressure tactics. The president informed Smithe clearly that he felt the “friendship” of the two companies was at stake and reciprocal considerations were in order. Smithe informed the president that his bid was the highest received, and he suggested that the president knew by approximately how much he was high. Smithe stated that normally second bids were not accepted, but because of previous friendship he would in this case accept a revised bid from General. The president’s reaction was to leave the meeting in anger with the parting comment that Smithe had better think again about awarding the contract to General—and fast. Mr. Smithe set aside the shaft contract during the ensuing two weeks, partly as a result of his offer to the General representatives and also because he wanted to devote time to other problems. At that point, the president of

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