Sam's Club Marketing Strategy

Decent Essays

According to Perreault, Cannon, and McCarthy (2014), “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (p.7). Sam’s Club is a division of Wal-Mart Stores Inc., a membership warehouse club solution for small business and everyday living. Since 1983, they’ve worked to provide their members quality products at incredible values. Sam’s Club, main focus is to serve their members. Whether it’s offering them quality products at an incredible value or remodeling their clubs to improve their shopping experience, they keep their members at the heart of everything they …show more content…

Small business owners can go shopping for items that they need to run their businesses. It’s not only convenient but also cost effective. Sam’s club offers a source of products and services that these small business owners need to keep things running smoothly. Out of the two marketing strategies listed, I believe that the opportunity given to small business owners should be adopted by Sam’s Club Warehouse to continue its growth in its current domestic market. This strategy would be effective because small business owners are in great quantity and they are always looking for ways of making a profit by shopping for products and services that is economical. In addition, I believe that if Sam’s decides to increase its products by offering ethnic and Caribbean products this will also promote growth because a variety of ethnic groups shop at Sam’s. According to Ferrazzi, (2011) Marketing is market to product, knowing your market and your product, having constant interaction with your customers by creating relationships, focusing on strategy, creativity and

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