Sam's Club Marketing Strategy

Founded in 1958 by Joe Coulombe and now established with more than 365 stores in the United States, Trader Joe 's has been serving customers with their unique business model. Trader Joe 's specializes in organic and natural food offering staples like milk, eggs, and other foods with below-average price points. Trader Joe’s encourage their customers to buy the product at a low price without having to be registered with the store. Once the company makes contacts with the manufacturer of the particular food product, it then establishes contracts with the producer to the supply the food and allocates the space needed in their store (Trader Joe’s, 2016).

Over the past 40 years, Bass Pro Shops, Inc., a privately held corporation, has leveraged a unique business model into a major success story, becoming one of the largest retailers of sporting goods in the United States. In fact, the company's flagship retail store in Springfield, Missouri, is the state's largest tourism attraction, outdistancing even major attractions such as Silver Dollar City located in Branson. This paper analyzes Bass Pro Shops strategic marketing methods, including potential growth opportunities, the different marketing strategies that are available, objectives for Bass Pro Shops' marketing plan, and the capacity of the company to respond to changes in the marketing environment. In addition, the paper examines the extent to which identified changes will impact the marketing strategy and provides an analysis of the company's current marketing strategy strengths and weaknesses. A discussion of key local, national or global emerging themes that have the potential to affect Bass Pro Shops, Inc. and recommended strategic responses is followed by a summary of the research and important findings are presented in the paper's conclusion.

Thirdly, Trader Joe’s stores are small and located in non-prime locations, which holds fixed operating costs at bay. Furthermore, the company is able to generate the industry’s highest sales per square feet in its small sized stores. In an effort to diversify from its competitors, Trader Joe’s also relies on a non-traditional marketing strategy. Completely neglecting conventional marketing techniques like commercials or promotional offers, the company focuses on unique and store specific in-store marketing with its newsletter and the occasional radio ad being its major means of communication with its customers. The Trader Joe’s brand with its vast fan base is naturally another part of the company’s competitive advantage.

This marketing plan focuses on the repair of marketing strategies of SAM’S CLUB’s brand image. The main focus is implementing a dynamic data-driven retargeting marketing strategy through data-driving apps to consumers. The company’s message is for consumers to install the Sam’s Club app so that they can successively retarget users in their campaign who most likely to create an account for membership. Sam’s Club will collect data about its consumers attached to the device ID’s, similar to behavior and demographics, to decipher which ones have the greatest potential in becoming high-value users and which ones are most likely to defer. Moreover, with this data, the emphasis will shift to increasing the run-of-the-mill income per user, driving

Multinational companies opt to franchise as a way of expansion strategy (Siebert, n.d.). Chick-fil-A is dominant only in the US market. The firm has only ventured into the Canadian market in the airport of Calgary. Many United States Corporations have engaged in franchising in the United States as a form of the expansion strategy. Laws concerning franchising are neither strict in Canada. Our form of non-equity mode will be franchising, therefore our form of entry will be a small-scale entry. This will allow our company to get exposure in key locations and learn from Canadian consumers. The benefit to franchising at first is that it is less costly and less risky for the franchisor.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Frito-Lay uses Product focused process strategy for its food manufacturing operations in terms of process.

For an organization to beat the competition, they need to understand what the consumer wants. Marketing concepts are based upon consideration on what the organization’s customers need and nourishing these needs better than the

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

1. TARGET MARKET: As discussed, target market is a group of potential customers in which a company directs its marketing efforts. A company should always anticipate consumers’ needs and work towards fulfilling these needs. It is one thing to identify your “target market” and another to satisfy them. Walmart’s credo is, “save money, live better” this summaries their target market, the lower-middle class and the poorer. (Low income consumers). Walmart is the only retail

This research paper exhibits Trader Joe’s unique business strategy in the management skills that has built a chain of grocery markets, and the understanding of Trader Joe’s business model in planning, organizing, leading, and controlling. According to the MGMT8 textbook “planning is determining organizational goals and means for achieving them, organizing is creating structures and work systems, leading is inspiring and motivating people to work hard to achieve goals, and controlling is monitoring progress toward goal achievement and take corrective action when needed” (Williams, 2016, pp. 4-6). Trader Joe’s demonstrate the importance of the management process in planning, organizing, leading, and controlling in many different ways. According to Forbes article “Trader Joe’s stands out from all the rest of the grocery business because they have proven how cultural awareness can cultivate business growth, and a grass-roots marketing niche that draws viral consumer activity” (Llopis, 2011).  Trader Joe’s is a private and a diverse company, and their approach and attitude are deeply embedded in the roots of the business model such as, product packaging, product selection, vendors, business layout, employees, and management.  In addition, Trader Joe’s business model is to listen and to carefully respond to the needs of those they serve, and they encourage feedback from consumers such as, completing a simple response card that is available in every store.  Trader

Observe Exhibit 12. What are the underlying causes and drivers that make order patterns to look this way? Provide a discussion on these causes/drives to show how they are causing the resulting demand pattern. Examples of items to consider include transportation discounts, promotional activity, product proliferation.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

Walmart serves nearly 260 million customers weekly across 27 different countries, both in stores and through its websites (“Fortune”, 2015). Walmart relies heavily on its proper and effective marketing strategies; Walmart would not be able to achieve the level of success without these strategies. Low prices, easy access for its customers, and social media campaigns are a few of the vital tactics Walmart has used in its marketing plan. “Save Money. Live Better” is Walmart’s mission in delivering customers products at the lowest prices. This low price strategy plays a marketing role that caters to customers who seek the lowest prices and with grocery stores that provide great deals (Brown, 2017). Walmart’s low cost business model is protected by its powerful supply and distribution chains throughout the world. Customers can expect the same cost efficient style in every Walmart store worldwide.