Samsung Busines Strategic Report Essay

In its early growth period Samsung adopts the strategic of a “budget” brand producer in most consumer electronics markets as it could not compete with high technological products and better quality consumer’s item

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Its main marketing strategy is the key to evaluation. Samsung rapidly creates new gadgets that would satisfy the need of customers and for several years Samsung has never failed in this

Before the 1990s, the South Korean company Samsung enjoyed a distinct advantage. Cheap labor costs in South Korea allowed Samsung to produce inexpensive "low-end" products and avoid direct competition from more expensive

Advertising and promotions are core elements to be carefully considered in building a brand. Even though Samsung invested in advertising

Company Background: Samsung is a South Korean multinational company those beginning its business as a tiny commerce company and right now turning into world largest corporation. The corporate deals with its business in many sectors like advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The corporate was established in 1969 in Suwon, South Korea and notable globally for its electronic merchandise (Kelly, 2011). The corporate is producing many latest technologies, electronic appliances like mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and alternative products. The corporate runs its operations and sales its merchandise

Another reason for Samsung’s success within the smartphone business is their expertise on handling products’ life cycles. They understood that innovation requires releasing products every year as technology is in constant change. Samsung updates their device line yearly by pushing hardware and software updates while it keeps expanding on its product portfolio. By doing these, the company benefits from benchmarking as they are able to identify all weaknesses from previous releases and find ways to fix them and satisfy

There are a surplus of products such as batteries, hard drives, televisions, air conditioners and Smartphone being manufactured by Samsung. Samsung electronics is spread across 80 countries and has developed a reputation by emphasizing on innovation in its management strategies. Samsung has got a bunch of sections within their organization, stretching from technology, manual labour work, markets and consumers. As a worldwide company with roughly 200,000

The features that drive demand when it comes to Samsung products are the innovations. This is why Samsung in some cases dominates the market. Samsung is able to produce high technological products and offer it to consumers. The greatest example of this is smartphone called Galaxy S III. When Samsung started manufacturing Galaxy S III they were one of the top sellers of the smartphones all over the world. They almost beat the Apple, but after iPhone 5 came out the significant changes occurred in the market.

There has also been a rise in numbers on purchases of non contract phones considering that contract phones have been could go up or down in prices depending on the company. Samsung is presenting itself in any category it can because this promotes success for the company. Being able to sell

important reason is that Samsung had to face with a lot of strong competitors such

Since Samsung already has large market coverage because of its huge number of goods ranging from household item to industrial applications, thereby it can make use of its exciting capability to reach consumers. In addition it can target those areas which have low penetration of its competitor goods, hence providing Samsung greater chance of success and reaching wider range of consumers.

Samsung always try to develop products that fit their customers’ lifestyle by studying their tastes. Samsung focus finding out what’s likely to sell before consumers even know they want it.

Samsung owns the market right now. Samsung is one of the biggest smartphone manufacturers in the world. They also sell all kinds of other products. Their focus is of course on their Android smartphone/tablet/wearables business. Samsung grew at an incredible rate over the years to become what it is now. They outsell even Apple when it comes to smartphone/tablet sales. The company pivots and produces quickly, coming out with a variety of devices. It sees what the market responds to, pushes successes, and kills failures. And now, rather than just providing a cheaper and lesser iPhone, it 's differentiated itself with larger screens, different features, successful marketing, and delivering what consumers want. The Note is a perfect example. The company found through market research that Asian-language speakers wanted a device that they could hand-write on, because drawing characters is easier with a pen. The result was a combination phone/tablet ("phablet") that 's been an unexpected hit. However, there was some setbacks this year with the production of the Samsung Galaxy Note7. Samsung produced the Galaxy Note 7 in August expecting to deliver a smartphone that could take on and take down the iPhone 7. Before long, unfortunately, buyers reported that the device was heating up and for some, exploding. Samsung is blaming the malfunction on a manufacturing problem with batteries at one of its suppliers. In September, Samsung began a recall and reproduced its second-run Galaxy