Samsung Busines Strategic Report Essay

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INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY

PREPARED BY: SABRINA A. MDEMU
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Appendix………………………………………………………………………2.

Executive summary…………………………………………………………..3.
Introduction
* Vision of Samsung……………………………..4. * Statistics and research figures…………………5.
Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………...7. * BCG Matrix strategy…………………………..10. * External Auditing * PESTEL Analysis……………………………..11. * Generic Competitive Strategy………………...13. * Porter’s five forces…………………………….14.
Conclusion………………………………………………………………………14
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It waits until the competitor is there on the market then he come and attack. * Samsung lucks product differentiation. Most of its products are of the same. * Samsung set its products at low price because it always goes for mass market instead of niche markets. Due to this there products are treated as of low quality.
So market department needs to work on this so as the competitor cannot get a loop hall of having an advantage.
OPPORTUNITIES
* It has an opportunity of making itself distinctive from the competitors; this will give them a wide market share and increase their portfolio. * It has to be proactive and produce new products so as to capture new and existing market share as well. * Samsung has to now price their products according to their qualities. As they have good quality products which even exceed their competitors. * The mobile phone or telecommunication industry is growing really fast, and the competitors are increasing, so they got to be creative and run perpendicular with the market.
THREATS
* There different companies who have been in the system for a long time, so Samsung has to work hard in order to be able to compete with them, such companies are Sony, LG, etc. * Samsung focus only on one market, and that’s the professionals. They need to focus on different market when making their products. They need to look on

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