Samsung Seca: Redefining a Brand

The dealers of Samsung Electronics keep the customer informed about new technology advancements, service options and various cost-effective measures. Dealer expertise is sharpened in Samsung’s mandated certification courses and Samsung supports its authorized dealers and their sales persons with product training, deployment, professional and installation services.

1. Does Samsung have a competitive advantage? If so, how are they creating added-value compared to industry competitors? Make sure to quantify your claims. (In answering this question, you will find helpful information in exhibits 6-7k (but not only there)).

• Samsung is very scattered; it controls and operates different products while its competitors use their resources and effort on one segment only. Diversification takes a lot of effort and attention.

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

Samsung Canada also faced problem with the promotional budget, whether to increase the budget or not, but on the positive side SECA benefited from spill over of USA and other global branding efforts. Another issue was SECA sold low-end products that were not going toe to toe with companies’ new brand position, but these were the products that were generating revenues and were a strong point of Samsung in Canada. J.S. Park, president of SECA had to come up with a new emerging policy for starting Samsung as a premium consumer brand in Canada. For a new strategy to work Park should decide whether or not to make changes on products, price and advertising budget including distribution strategy. Therefore, problem here is to achieve redefining Samsung as a premium consumer brand while not to have loss.

Samsung desires to be the leader in technological development and standardization in the global networks. In their DS Division they want to be produce differentiated products and to maintain their number one position. With it’s success in the electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand. Also, in 2014, Samsung had the opportunity to be by Intrabrand’s “Best Global Brands 2014” report as number seven.

The art of planning and looking for solutions to achieve goals or solve a problem is best way to define strategy. Samsung gains a position in the market with many of its products due to its commitment .it has been able to gain its repetition due to its branding equity which is built by its branding strategy. This strategy has been able to make relationships with consumers which resulted in higher brand equity. Firstly; product strategy, Samsung has a strategy in owning quality products with enough and good amount of research spent to create top products for its consumers. Secondly, position strategy, its sales and marketing focuses on in chain quality system. Promoting deals is done through biometrics scanners and other messaging systems. Thirdly,

Could be a aggregation that has been steady growing throughout the accomplished decade. The followingreport can recommendation samsung advance the advance that has been enjoyed within the past, with a strongemphasis on the advance of the all client consumer goods and variable divisions. By allegory customersand what they require, ways will be devised on however samsung will access their allotment of themarket. What is more, by comparison samsungs strengths and weaknesses thereto of thecompetition, opportunities will be articulary and capitalised on.samsung entered into indian bazaar with its technologically avant-garde household appliances. Butwhen it entered in associate indian market, it had to face actual boxlike antagonism and still it‘s adverse toughcompetition, however currently it's

Samsung truly caters to their consumers by making product consumers use for everyday life. Samsung continues to maintain brand loyalty with consumers

Samsung’s clever marketing strategies played an important role in lifting Samsung’s image from that of a about to vanish manufacturer to that of a global digital technology leader. For effective global marketing and branding, Samsung established a new organization to deal with its integrated global marketing activities and unveiled a series of corporate branding campaigns and the slogan, “Samsung DIGITall: Everyone’s invited. ”Samsung has also sponsored Olympics . In 1996, Samsung was an unofficial sponsor of the Atlanta 1996 Olympics. In 1998, Samsung participated in

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

My Topic examined the strategic management of SAMSUNG ELECTRONICS which took this company to great heights. My research included news articles, press releases, company published information, research/academic journals and conversations or interviews with representatives of the company. The goal was to determine which strategies of management are the strongest drivers of the company’s management style. This Research Paper explored Samsung’s business development, lawsuits, and marketing strategies, offerings recommendations believed to help strengthen the global organization. This research concluded that innovation, marketing strategies, technological updates and research and development are the key features for the development of the company.

Samsung always try to develop products that fit their customers’ lifestyle by studying their tastes. Samsung focus finding out what’s likely to sell before consumers even know they want it.

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.