San Luis Obispo Advertisement Analysis

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

Though unjust to believe, humanity has a strong history of sexism and racism. In a society where men dominated culture, the period of the 1960’s used sexism and racism, as wit, to attract American men. Advertising was used to entertain a society embarked in the ideas of sexism and racism, and in a period of revolutionary change in technology, the presentation of these ideas were very common. Two very important themes in humanity, man’s relationship to himself, and man’s relationship to his community, were not taken seriously in this period of time. Relative to sexist and racist advertising, John Berger asserts that women are painted/depicted as owner dependent for the male to gaze at, and that women view such art from the same perspective

“The Codes of Gender” is a documentary by Sut Jhally. He looks at how today’s culture creates and support gender roles for our society through mass media. The documentary analyze how men and women are taught to conform to look and behave a certain way to meet society expectations of what is ideal to being a male or female. Sut Jhally uses references points from Erving Goffman’s book titled Gender Advertisements, about how advertisements broadcast women in the most bizarre positions; These advertisements display women in awkward and unnatural poses, making them appear submissive, unbalanced, childish, delicate and vulnerable. These attributes are shown through their positions; tilting their head, bent knees, touching themselves, and looking out in the distance. Whereas positions for men are opposite; they appear alert, dominant, confidence and powerful. This can be

In Paul Theroux’s article “The Male Myth” Theroux makes a point that he does not like the stereotypes placed on men in today’s society. Theroux’s article is focused on exposing the stereotypes that men face and the reasons for their occurrence. He claims that writers and many others are directly affected by the expectations of masculinity that are thoroughly incorporated in America. The ideas of masculinity are deeply rooted in high school sports, in the view of the president, and in many other areas. Theroux attempts to prove that being a man in American is, “…pitiful, a little like having to wear an ill-fitting coat for one’s entire life.”

Stereotypes are found throughout society today. Many of these stereotypes are propagated by the prejudice and false assumptions prevalent in the American advertising industry. In her article About Men, Gretel Ehrlich exposes a variety of these fallacies--in particular, those associated with the representation of the cowboy--and questions the burden of gender roles that are imposed upon men. In an effort to differentiate between reality and these fanciful stereotypes, Ehrlich employs strong syntax, powerful imagery, and logical arguments--as well as shocking revelations about the true nature of the cowboy.

Every year across the United States millions of high school students are ecstatic to finally graduate and begin their lives in the “Real World.” A student is excited to finish years of consecutive papers, 8am classes, and endless homework. Although beginning college is something a newly graduated high school student might be happy about they will soon become unhappy with the affects of it. The Columbus Dispatch created an ad that grabs readers attentions with detail and shows a simplistic image that will make readers remember what they just saw. Showing a large snake with the label “Debt,” swallowing up a freshly graduated high school student, grabs reader's attention and makes them realize how student debt in college can take over a student’s life.

In a systemically patriarchal society that encourages and enforces the gender binary, we as a public are conditioned to accept and cooperate with the heteronormative paradigm. Pop-culture and the media are large contributors in the ways in which the gender binary is perpetuated. Gender norms are constantly marketed towards

Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T.V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst

The small town of San Tan Valley is plagued with horrible traffic, and it has become an enormous burden to its residents. The town has three entrances however it seems that everyone has simultaneously chosen one of the entrances to bombard causing havoc. According, to Suburbstats.org, the population of San Tan Valley is 81,000 people. It is imperative that we choose are entrances wisely otherwise this madness will continue. I used pathos to persuade my audience, the residents of San Tan Valley, into making more strategic and beneficial choices on the roads to take on their local commute.

For Example, thanks to the advancement of telecommunications, cellular services are advancing every day. Sprint and Verizon compete through advertising in commercials every chance they get. Verizon would get a little unethical when they would insult Sprint in the commercials by mocking the guy that once represented Verizon Wireless,

I feel that Fresno State as a brand represent a close community that welcomes diversity. Fresno State showcase that closeness by letting students become aware of the available opportunities and resources on campus. One of the most interesting way I seen Fresno State advertised is through “The Stall Seat Journal”. This advertisement is placed inside restroom stalls and provide information about the available resources at the Student Health Center. I find this a smart and effective way to advertise because while using the toilet, there is nothing to do. The intended audiences for this promotion are people who use the restroom and don’t have anything to do while on the toilet. Some people might want to read something, which is why I feel that

6. In this documentary on stereotypic gender ads, the narrator talks about women do certain things to attract men like take pictures in the bathroom or half naked. Men do the same thing, men workout all day to get big biceps and abs so they can attract women. The feminine and masculine nature of human nature is really oblivious.

Male gender roles in society is very clearly seen in magazine covers, because they are images which will attract us to buy their product. Upon opening a cologne magazine, I found a picture that displayed a man, wearing all blue, in front of a dark navy background. His facial expression was broody, with not a tint of joyfulness in his eyes nor in the picture. Additionally, the other cologne ad has a “gentlemen” (as said in ad itself) drenched from the rain, as he was holding an umbrella for a woman. However, his expression was sealed with a smirk, as he tugged on his tuxedo. These advertisements give the buyers an idea on what our ideal of a how man should be. They should be strong, in both their outer appearance and their emotions. They seen

Despite its beginning and transformations, TIME magazine has earned a following from all walks of life, both for their website and print magazines. It was a magazine which started out with a conservative, older reader base. Eventually the news stories became exceedingly objective though, and anyone attempting the find true news stories these days has probably heard of TIME magazine. In the December 14, 2015 issue of TIME magazine, an up-and-coming website, Texture.com, has published an eye-catching ad filled with commotion, fire, explosions and vibrant colors. The ad would hardly be thought provoking though, without the sense of impending doom which surrounds the figures in the ad’s isolated atmosphere. While one firefighter tries to get the attention of another, the man beside the truck- presumably the truck driver- tries to warn both of the hapless firefighters of an inevitable explosion. The fire has already reached the back of the vehicle, and as the flames had engulfed the front end, the fire will trickle downward and backward, reaching and igniting every last explosive in it.

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following