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Schemas: Psychology and Social Cognition

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Schema Theory

1. Introduction
A schema contains both abstract knowledge and specific examples about a particular social object. It ‘provides hypotheses about incoming stimuli, which includes plans for interpreting and gathering schema-related information. Schemas therefore give us some sense of prediction and control of the social world. They guide what we attend to, what we perceive, what we remember and what we infer. All schemas appear to serve similar functions – they all influence the encoding (taking in and interpretation) of new information, memory for old information and inferences about missing information. Not only are schemas functional, but they are also essential to our well-being. A dominant theme in social cognition …show more content…

2. Stereotypes schemas is the concepts and assumptions about particular groups of people – e.g., your concepts of gender (gender schemas); older generations; foreigners; bankers; businessmen; professors; etc. 3. Self-schemas are the concept of your own self, which consists of different sub-schemas for different aspects of your identity, and for different social roles and situations. Self-schemas are cognitive representations about us that organize and process related information (Markus, 1977). They develop from self-descriptions and traits that are salient and important to our self-concept. They can be described as components of self-concept that are central to our identity and self-definition. E.g. people who value independence highly are said to be self-schematic.

4. Role schemas concepts of proper behaviors or expected behavior in given situations.
Different self-schemas become activated depending on the changing situations and contexts in which we find ourselves (Markus & Kunda, 1986; Markus & Wurf, 1987). You will have schemas for your real self and also for your ‘ideal’ and ‘ought’ selves (Higgins, 1987).
The process of categorization is central to schema theory and to other theoretical approaches. Borrowed from cognitive psychology and the pioneering work of Eleanor Rosch, the process of categorization refers to how we identify stimuli and group them as members of one category,

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