Segmentation And Segmentation Of Mcdonald's

Mc.Donalds has cruel ways of serving and getting food that is unhealthy. McDonalds is responsible for countless animal deaths. Millions of acres of land in poor countries are dedicated to getting food for McDonalds. If you eat their Mc.Chicken nuggets, you're eating 940 calories alone!

“Our purpose goes beyond what we sell. We’re using our reach to be a positive force. For our customers. Our people. Our communities. Our world.” This is what Mc Donalds has in place for their mission statement, or as they call it their “ambition”. Although on the surface it seems genuine and wholehearted, one must look beyond the words being stated and towards the actions that follow. According to Eric Schlosser, the author of Fast Food Nation, Mc Donalds does not follow said mission statement. He argues how there is a danger with fast food, yet many people are blinded by the golden arches and unaware of its harmful effects. I for one agree with Eric Schlosser, based on the findings I discovered regarding their food, employees,

Mc Donald’s is a great company, which has a long history and great developed the traditional with the excellent Fast Food Chain.Mc Donald’s was started by Richard and Maurice in Early 1940, Fist Mc Donald’s started in United States of America (California).Mc Donald’s offer a great customer service & satisfaction. Main Concept and Mission of Mc Donald’s is to the delivery high standard of fast food with good service. Mc Donald’s offer a Burger, soft drink, and fries. Mc Donald today has more than 36,000 restaurants in 119 countries around the world. Mc Donald’s the only company in the world has maintained the 1 position in the Fast Food Industry for the past 55 years.

Good Taste: The fast food chain is operating in many diverse cultures where tastes in food are extremely different than those of US or Indian consumers. Thus ability to adapt to local taste is one of McDonald’s strengths.

Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .

McDonald’s has a strong global presence with its nearest domestic competitor being only half its size,

MCD are trying to get new customer who concern about their health. They see MCD as a brand with junk food menu and unhealthily. Many of the new items help combat McDonald's ever-present negative image of unhealthiness, though it will likely never shake it fully such as oatmeal has been a big

$2 billion advertising budget: Mc Donald’s has highest advertising budget which is more than the next 4 fast food restaurant chains combined.

McDonald's has stores across the world, including 900 in Australia, they are extremely health cautious across their stores, which places the business on number 1 on many platforms. McDonalds plays a key role within the food industry throughout the world, as they are a leading brand most under them follow what they promote for instance, if they start selling salad then every other fast food chain would consider selling it too.

Mc Donald is one of the largest food providers in present word. More than 58 million populations consume Mc Donald every day. The menu varies from hamburgers, burgers, fries, cheese burgers, salads and cold drinks. Mc Donald has a powerful branding as Coca Cola and General Motors.

The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product on the market. It is sold in hundreds of countries around the world.

McDonald’s also incorporates geographical strategic plans to keep them connected with individual markets. McDonald’s operations are divided into five regions: United States, Europe, Latin America, Canada and Asia/Pacific, Middle East, Africa which are further sub-divided into more regional segments. In Europe for example, the focus is more on stores design and upgraded food range offerings for a more sophisticated premium product. Part of McDonald’s business strategy is also social responsibility which shows that the company is committed to environment, people practices, animal welfare, employment and diversity. In the United Kingdom McDonalds created an open dialog with customers and stakeholders to receive real feedback on products and service. They also visited farms and suppliers for quality assurance and education. This provides extensive marketing and advertising information to better knowledge of customers and potential customers.

China is a developing country with a lower economic level than America. Hence, McDonald has adapted their pricing strategy in the Chinese market in accordance with the economic level. The same product would be available at different prices from Chinese and American markets.

Coca Cola is the one beverage company in the globe with presence across all the continents. The company offers a variety of carbonated soft drinks such as Coke, Fanta, and Sprite. The company owes its success to product innovation, diversity, and social responsibility. The company operates in various foreign market through independent bottler companies that are supplied with syrup to make various beverage brands. The company operates in a competitive market with PepsiCo being its major competitor.

The company that was chosen to focus on is McDonalds. McDonalds begin in 1940 by founders Dick and Mac McDonald as a barbeque restaurant. In 1948 the barbeque restaurant was shut down and reopened as a self service drive in restaurant with their main items being the hamburger and cheese burger. McDonalds has stores opened worldwide, their many different international restaurant operations are run differently due to the companies need to cater to the predominant culture of the countries in which they are located. McDonalds utilizes many different outlets to bring and promote cultural awareness as it is one of the main sponsors to the Olympic Games and a proponent of diverse cultural heritage awareness monthly.