Sekaran & Bougie Research Process

How would you define research? What is the purpose of business research? How has the Internet changed the quality and quantity of research?

INTRODUCTION Scholars in the field of business management have frequently debated the relative importance of rigor and relevance in business research. In fact, there are an increasing number of articles that discuss the problems associated with the lack of relevance in published business research. Relevant research “develops insights that help managers understand themselves and their organizations better” (Markides 2007, p.765). On the

As a startup business or company, there are many benefits to research in which can dramatically aid the decision-making process in all aspects. Therefore, to obtain a better understanding, our first step consisted of examining our target market, the student body at the University of South Florida. With our combined efforts, we have conducted the proper research and comprised the following report to explain our findings.

Business researchers utilize various forms of approaches to analyze and obtain information and data, and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results depending on the type of research being conducted and what the nature of the study is. The following will assess two different peer reviewed articles: one which uses a qualitative approach and the other a quantitative approach. It

& Lancaster, G. (2008) “Research Methods: A Concise Introduction to Research in Management and Business Consultancy” Butterworth-Heinemann

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2012). Business research methods (9th ed.): Cengage

Understanding Business Research Terms and Concepts Quiz 2, Grunig Match the letter of the answers on the right to the questions on the left. Each answer can be used more than once. Questions AnswersWhich type of research design is appropriate for the following example A company wants to discover if changing from mail advertisements to TV advertising will increase sales at its furniture stores. ____Symmetrical relationship Longitudinal Exploratory Convergent interviewing Cross-sectional study Projective technique Causal Critical incident Descriptive Quota matrix Trend stationary Reactivity response Within-groups Which type of research design is appropriate for the following

Almost immediately, the discussion turned to social media and its impact on both sports and journalism. In the growing digital age, social media is a driving force in how consumers obtain news and sports information. The panelists expressed mostly disconcerting thoughts about its prominence in the media world. Collectively, their biggest issue with social media, especially Twitter, is the 24-hour news cycle it has created. They long for days when you didn’t have to be glued to your phone to hear or report the latest news. The never-ending new cycle has made journalists jobs more difficult than ever.

According to authors Cooper and Schindler, The Study & Business research is the tools and process that is needed to lower the risk that may occur in decision making in Management. A business research inquiry is systematic and provides information that will help direct managerial decisions. A crucial aspect of any business venture is decision making. When an owner of a business is aware of his marketplace surroundings, he will be able to make decisions that are firm and have the ability to stand by them. A business owner will need to have an understanding that is complete with external factors that could possibly affect the owner’s business services, the products and overall business along with his or her business internal factors. The best solution for this dilemma is Business research. Business analysis is the systematic process of pulling together market data that is relevant, which is examined and arranged to draw the conclusions that are pertinent to your company. Essential information in these reports are in reference to the trends of the market, customer groups, and competitors demand segments and all of the marketplace key players. (Academia, (2015).

Market research refers to the process of carrying out extensive research to determine whether goods and services are likely to satisfy customer requirements (Arora & Mahankale, 2013). It is way of making sure that a new or existing business rolls out products or services that will have a positive impact in the market. Therefore, market research is an important requirement to both new and existing business holdings. In the case of new businesses, one is likely to get financial assistance if they have done proper research on the market. This information can be used to guarantee the success of a new business. Market research is fundamental step that should be taken by all business because of the benefits that come with it (Beri, 2008). The main argument in the paper is that market research is an essential part of a business regardless of whether they are new or not.

This research has been conducted due to the fact that some researchers have claimed that “journalism is dying” whilst others have argued that “journalism is not dying but is simply evolving” (Blatchford: 2014). This has been a much contested debate triggered by the decline of news circulation from traditional news sources i.e. newspapers, television and radio together with the technological advances of the internet and social media (Cub Reporters: 2010). This has raised many questions and firstly, this dissertation will assess whether the rise of social media has led to the decline of news circulation from traditional news sources. Secondly, this paper will look at what the advantages and disadvantages of using social media as a news distributor are for professional journalists and the general public. Lastly, this study aims to investigate

Cooper, D.R., & Schindler, P.S. (2011). Business Research Methods. New York, NY: McGraw- Hill Irwin.

A research decision involves the application of a design in which the research will be developed. During the application of this design, the worldview assumptions must be taken into consideration to enhance the study from different perspectives. Research design, which Creswell refers to as the plan or proposal to conduct research, “involves the intersection of philosophy, strategies of inquiry, and specific methods” (Creswell, 2009, p. 5). This study must imply the assumptions in which this research will make about how to obtain and gain knowledge and reality about this business phenomenon. Even though these philosophical worldviews remain for the most part unseen and form only one portion of the research design, they have great

Research is a systematic and logical way to solve the research problem. The process used to collect information and data for making business decision is called research methodology . the methodology also include surveys ,interviews publication research and other research techniques with both historic and present information . the important objectives of the research is to discover new facts, test and verify the data and finding solutions for research problem in possible

The prime managerial value of management research is that it reduces uncertainty by providing information that improves the decision-making process. The decision –making process associated with the development and implementation of a strategy involves four interrelated stages.