Student Body At The University Of South Florida

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Cooper, D., & Schindler, P. (2012). Business research methods (Twelfth ed.). New York, NY: McGraw-Hill Irwin.

The exponential growth of the Latina/o population is symptomatic of an unquestionable shift in the demographic landscape, and is also reflected in the demographic make-up of higher education. As of 2012, Latina/os constitute the largest ethnic/racial minority group in the United States (U.S. Census Bureau, 2012). Furthermore, Latina/o undergraduate students constitute the largest minority group on college campuses, at 19% of total students enrolled (Pew Research Center, 2014). Research also indicates that Latina/o students experience continued racial discrimination on college campuses (Chavez & French, 2007; Yosso, Smith, Ceja, & Solórzano, 2009; Cokley, Hall-Clark, & Hicks, 2011; Zeiders, Doane, & Roosa, 2012).

The total population of students in University of Miami is 10,615 undergraduate students, with a diversity of 55% (https://welcome.miami.edu/about-um/fast-facts/student-enrollment/index.html). 2,500 students are a part of Greek with 29 Greek Letter Organization (http://doso.studentaffairs.miami.edu/units/greek-life/index.html). There are nine sororities at University of Miami, which potential new member can rush sororities starting in spring of first year (http://doso.studentaffairs.miami.edu/units/greek-life/councils-chapters/index.html). Results:

Florida State University, also known as FSU is located in Tallahassee. Being found is 1851, it is the oldest continuous site of higher education in Florida. The university strives to instill the strength, skill, and character essential for lifelong learning, personal responsibility, and sustained achievement within a community that

In 1976 black students accounted for 1% and Hispanics made up .03% of total enrollment at two and four year colleges, while the percentage of whites enrolled was 83%. By 2011, both black and Hispanic enrollment had increased by 14% with white enrollment decreasing by 24%. These numbers illustrate that the black share of total enrollment between 1976 and 2011 almost doubled, the Hispanic share quadrupled and the White

Without coming to campus with knowledge of what you are looking for, the diversity on the campus is non-existent. There are ethnic students on posters

Their attendance rate was 96.4% on the school year of 2013 to 2014. On campus they have a 1.8% of African Americans, 49.6% of Hispanic, 46.3% of White, 0.4% of American Indian, 0.6% of Asian, 0.0% of Pacific Islander and a 1.2% of students that belong to two or more races. 73.9% of their students were economically disadvantaged, 34.3% were English Language Learners and 6.9% were Special Education. The mobility rate of the campus on 2013 to 2014 was 21.3%.

However, due to the relentless significance of race, many unavoidable social issues have arisen. According to the "Missouri State University Diversity Report" provided by the office of institutional research in Missouri state university, by Fall 2016, the percentage of white ethnicity students among the total students is 80%, and the percentage of Nonresident alien students among the total students is 0.06%, which I am a member of

Texas Tech is a large University located in Lubbock Texas and is home to many faculty members. Because it is so big we, decided that focusing on one college, the college for human sciences, for the semester is the best way to ensure we give our best work out there, in hopes of in the future being able to help other colleges at Texas Tech University. The college of Human Sciences has a total of one hundred and twenty-eight faculty members according the fall 2015 faculty census on the Texas Tech website (Faculty Head Count). They also break this number down by ethnicity. There majority of the faculty population is White-Non-Hispanic people accounting for ninety-nine out of the one-hundred twenty-eight people (Faculty Head Count). The least was Black-Non-Hispanic, accounting for only two (Faculty Head Count). We hope to get as many ethnicities to participate in this program to be able to study trends in the specific ethnicity and then to compare and contrast with others (Faculty Head Count).

The number of students attending the University of Alabama has reached a new high of 37,100. That number is a 2.4% increase from 2014 (uanews.ua.edu). As the number of students is predicted only to increase in the years to come, the University must reflect on the housing options for these 37,100 students. Freshman students required to live on campus face a difficult situation--lack of housing. With that being said, the best and most efficient way to cope with the ever growing population is to allow freshmen to live off campus, and build more apartments around campus to allow thousands of more students to have places to live in the future.

From 1996 – 2012, college enrollment among Hispanics ages 18 – 24, has increase 240% and African American enrollment has increase 72% (Krogstad & Fry, 2014).

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

RESEARCH PROPOSAL SUBMITTED FOR APPROVAL TO CARRY OUT RESEARCH FOR THE DEGREE OF MASTERS OR BUSINESS ADMINISTRATION.

Joe is in need of some critical information in order to formulate the right business plan for his new coffee shop. Joe situation will require a research program because he is faced with numerous decisions that require series of studies to address multiple deliverables.