Seo Or Search Engine Optimization

1821 WordsMar 23, 20178 Pages
SEO or Search Engine Optimization is the new buzzword and everybody is talking about it. And rightfully so. The world of marketing is rapidly switching to online marketing and 93% of all online experiences begin with a search engine. But what does it even mean? According to Wikipedia “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results” Neil Patel describes SEO as the process of optimizing your online content so that a search engine will show it on the top of the results for searches of a certain keyword. To put it simply, SEO is a method of ensuring that your site is understood by…show more content…
Here is a super cool, explainer video from Google’s Matt Cutts explaining the working of Google Search Engine. Check out this link for a clearer explanation on how Google search works. Now that you understand the basics of how search engines work and how you will benefit from it, let’s get started on how to use SEO to thrive in your business. There are 2 different categories for SEO: A) On-page SEO On-page SEO is comprised of all the visible website factors that influence search engine rankings like Headline Text, Web Copy, Image Text, Page Structure and more. There are 3 important categories to take care of when working with On-Page SEO 1. Content By 2016, it’s no surprise that quality content is the backbone of online marketing. Google is very protective of their consumers and is super strict about providing the best user experience to the users. When your target audience searches for something related to your service, the super advanced crawlers of Google checks every nook and cranny of your indexed web pages. Only when the search engine bots are convinced that your content is relevant to the searcher’s query, they will show your link to the consumer. Thus producing great quality and relevant content is one of the most important things to do to enhance your search rankings So what makes up for a great content for search engines? Freshness, Quality, and

More about Seo Or Search Engine Optimization

Open Document