SEO or Search Engine Optimization is the new buzzword and everybody is talking about it.
And rightfully so.
The world of marketing is rapidly switching to online marketing and 93% of all online experiences begin with a search engine.
But what does it even mean?
According to Wikipedia
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results” Neil Patel describes SEO as the process of optimizing your online content so that a search engine will show it on the top of the results for searches of a certain keyword.
To put it simply, SEO is a method of ensuring that your site is understood by
…show more content…
Here is a super cool, explainer video from Google’s Matt Cutts explaining the working of Google Search Engine.
Check out this link for a clearer explanation on how Google search works. Now that you understand the basics of how search engines work and how you will benefit from it, let’s get started on how to use SEO to thrive in your business. There are 2 different categories for SEO: A) On-page SEO On-page SEO is comprised of all the visible website factors that influence search engine rankings like Headline Text, Web Copy, Image Text, Page Structure and more.
There are 3 important categories to take care of when working with On-Page SEO 1. Content
By 2016, it’s no surprise that quality content is the backbone of online marketing.
Google is very protective of their consumers and is super strict about providing the best user experience to the users.
When your target audience searches for something related to your service, the super advanced crawlers of Google checks every nook and cranny of your indexed web pages. Only when the search engine bots are convinced that your content is relevant to the searcher’s query, they will show your link to the consumer.
Thus producing great quality and relevant content is one of the most important things to do to enhance your search rankings
So what makes up for a great content for search engines? Freshness, Quality, and
SEO is all about getting your business website noticed by the search engines in the market. The search engine crawlers that make the rounds of all the registered websites on a regular basis are always on the lookout for unique and phenomenal content, and bump only those websites which carry such content. Additionally, just like every successful brick-and-mortar business thrives on reliable references, so online businesses require other credible websites to link back to their sites.
People tend to think of SEO as if it 's some occult form of black magic. While the practice of SEO is certainly complex, the
Search Engine Optimization, commonly known as SEO, by definition is the process by which a company improves its website’s visibility using paid or unpaid search engine results pages. This process increases the quantity and improves quality of traffic a company earns through search engines.
Boosting the popularity of your business and its web page is the primary objectives of SEO as it is only by optimizing your internet-site that potential customers will find your page on the top pages of the likes of major search engines.
SEO is about web crawlers as well as great SEO practices enhance the client experience and convenience of a site.
When it comes to putting content online, search engine optimization, or SEO, has the ability to help your material go viral while helping bring more profits to your business. SEO often goes unnoticed because it?s mostly behind-the-scenes work, yet the nuts and bolts of good SEO can have a huge impact on your business. SEO pros know what kind of online presence you need to succeed in the digital domain. Here?s what happens from the word ?go? after you hire an SEO consulting service, and understand what you need to know before hiring an SEO expert.
SEO is a long-term strategy and is the next step in the development of your Web site.
SEO is an easy way to acquire free traffic and highly qualified customers the website. This means, when done well, it can offset the costs of other marketing initiatives. Structuring your site to make it easy for search engines to understand and it can help customers find more easily. If you don 't incorporate the elements that search engines find important, the website can get buried in the search engine results page, making it difficult to find and decreasing click-through.
SEO (Search Engine Optimization) is the procedure of getting activity from the free, natural, publication or common query items on web search engines. All the significant web indexes, for example, Google, Bing and Yahoo have essential query items where website pages and other substance, for example, recordings or neighbourhood postings are appeared and positioned on what the web search engines considers most pertinent to users.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks inorganic results of a search, the greater the chance that that site will be visited by a user. SEO helps to ensure that a site is accessible to a search engine and
There’s no actual definition for SEO since different experts define it in the ways that best explain their techniques. However, for the novice, SEO is the optimization techniques used to improve the visibility of websites or web pages in search engine. Isn’t that definition simple? Yes, it is. Now that you know the meaning of SEO, you might want to learn the strategies and start applying them on your website(s). Before we go further, I’ll like to tell you some things about SEO, which you might not know.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “natural” search results on search engines. Search Engine Optimization is the
1.SEO is in recent times extra crucial than ever and it's miles essential for each webmaster to understand the actual that means of search engine optimization in addition to the capability it creates for each business enterprise. Search engine optimization or search engine optimization, in brief, is a difficult and rapid of suggestions that can be observed by using internet site owners to optimize their websites for engines like Google like Google and therefore decorate their seek engine rankings. Similarly, it is a remarkable manner to increase the tremendous on their net websites by making them user- friendly, quicker and less complicated to navigate.
Search Engine Optimization (SEO) is the process of optimizing a company’s / individual’s website to appear on top of Google Search for particular keywords that people are looking for. For any business, setting up a website is just the beginning and the success of the business primarily depends on the promotion of the website for customers to get an awareness of their product. We are all aware that the majority of online consumers use search engine to look for products, services or business information. The majority of web traffic is driven by : www.google.com (the most commonly used search engine); www.yahoo.com, www.MSN.com, and www.ask.com (Source: Rand Fishkin, Beginner’s Guide to SEO, 2006). Visitors to the website are the ones who will result in new customers. Hence to enhance the website presence, SEO is a proven success methodology.
Are you new to SEO? Or are you confused about the dynamics around SEO? Well, you are not alone in the quest to find out more answers to questions about SEO. Search Engine optimization has become one of the key elements and a huge priority for marketers around the globe in the past decade.