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Seo Stands For Search Engine Optimization

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SEO stands for Search Engine Optimization and has been in existence since 1997. SEO is a methodology of strategies, techniques and tactics used to increase the number of visitors to the website. It helps in reaching a higher ranking placement in the SERP. SERP is a Search Engine Results Page lists the results which are returned by any search engine (Google, Bing, Yahoo) in response to a keyword. The resultant will have a list of items with titles, references and a short description which indicates from where the keywords have matched the content within the page. There are numerous tools available to help webmasters optimize their web pages, such as the Google AdWords tool, page analysis tools and tools for analyzing internet search …show more content…

Off-site SEO: How to promote the website to rank better in search results. The implementation of SEO processes involves six steps and are depicted in the below figure. It involves Research, Reporting & Goal Setting, Content Building, Page Optimization, Social & Link Building and Follow Up Reporting & Analysis. Fig: SEO Process Research Keyword Research identifies a group of keyword phrases to balance the high usage by searchers and relatively low competition within the search engines. Competitive Research analyses the keyword phrases thoroughly in the competitive analysis of the subject site against biggest competitors. These series of SEO metrics including indexed content, Alexa rating, inbound links, domain age, and social media following among others must be used. It helps in measuring the client site’s starting position against its competition and identify the areas to be given priority in the subsequent work. Reporting & Goal Setting Access to site traffic statistics shows how the searchers are finding and interacting with the subject site, after finding the site’s starting position, goals are set for the SEO plan, which are measureable and tied to a particular business objectives of the site. In the ongoing progress of reporting and follow up, progress towards the

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