Serena Williams Advertising

Celebrity Endorsement is a form of brand or advertising that involves a well-known individual using their fame to help promote a product or service. The most common business users of products are manufactures of perfumes, and clothing. Some Techniques that are used are for example, television ads and launch event appearances.

Katie Harman, a 21 year old Portland State University student, was crowned the 2002 Miss America Oregon's first winner on Saturday night in Atlantic City, N.J. Along with the reset of the nation, Darla Harman of Gresham watched with mounting excitement as the original crowd of 51 beauties was finally winnowed to Katie Harman, a young woman whose bright, Grace Kelly like demeanor signals a possible change in instition that many have considered to be

The ads that I got were all from the “Living” magazine by Martha Stewart. The first ad is from their 25 Anniversary Issue December 2015/January 2016. The second ad is from the March 2016 Issue, and the third is from the April 2016 issue. In their ads they emphasizes on the experiences that a product can make us feel, besides the material goods that we obtain, they advertised as a good experience that you could have if you buy the product.

more than sell the product. The athlete actually becomes a ‘human brand’ in his or her own right.”

I have been watching the U.S. Open religiously over these past two weeks. The world riveted and awe-struck as Serena Williams the greatest female tennis player to ever live approached the possibility of garnering a Grand Slam - winning four major championships within one calendar year - a feat last achieved in 1988. The world watched with bated breath as she meticulously defeated her opponents. Her victories were by no means easy. She struggled, she looked at times defeated, but in the change over between sets, in the seconds between one game and the next, she gathered her strength and kept pushing forward.

Ranked number one in the world among female tennis professionals in 2002, Serena Williams had become one of the sport’s most exciting and closely watched young players. With her older sister Venus, she formed half of a tennis-prodigy pair that had been making headlines from an early age. As an African American in a historically white- and European-dominated sport, she found herself in the spotlight and under scrutiny. Serena and Venus Williams were coached by their father Richard, an unorthodox career-builder whose methods stirred comment and controversy. Beyond all these reasons Serena Williams caught the attention of tennis fans simply because she was a player of extraordinary ability and dynamism. She has risen to the very top of her game

Serena Williams was born on September 26, 1981 in Saginaw, Michigan, she is currently 35 years old. Her parents are Richard Williams and Oracene Williams. Serena has multiple siblings including Venus Williams who is her older and professional tennis player sister. Even though Serena was born in Michigan she grew up in Compton, California for a while because Serena and her family moved there when she was a baby. Serena's father was detirmened for her and Venus to become sucessful tennis players so when she was 3 years old, he would practice for hours with her dad. Serena learned how to play tennis using an adult-sized racket because she was unable to afford a children's racket.

Serena Williams is the number one best female tennis player in the world. Thousands of little girls and boys look up to her everyday. People want to be like her, look like her, and play like her.

The concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge over their competitors. The classic example is that of the “Cola Wars.” During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These two companies, as well as thousands of others, have taken advantage of exposing celebrities in their commercials and advertisements. This is done as a means to persuade the public that these products are worth buying.

Serena Williams is the number one women’s tennis player in the world. Her outstanding skills have earned her 50 million dollars through just prizes; that is more than any other athlete in the world (“Serena Williams Fast Facts”). Her fast reflexes, amazing skills, and outgoing personality have made her known as a powerful woman and an inspiration to many young girls. This African-American woman is almost six feet tall and is made of steel. With her long, muscular legs and her quick arms, no wonder she is number one!

In 2012, H&M used soccer star David Beckham is perhaps one of the most vivid ads still today. Beckham, a tattooed, athletic and muscular man, embodies hegemonic masculinity to a sporting audience. Because Beckham is a globally recognized, the commercial does not need to add his athletic ability, financial statues, and wife to gain audience viewers. By being married, Beckham is observed to be a “real man.” Placing someone like Beckham in a Super Bowl commercial, unlike an ordinary man, bring a whole new meaning to today’s society.

Serena Williams is the best women's tennis player in the world today, and has been virtually unbeatable during much of the last two decades. At 33 years old, she is the oldest woman to win a grand slam event in the open era, she has 21 slam victories – just 1 behind Stephi Graf for the most in the open era, and is only three slam wins behind Margaret Court, the phenom of the 60s and 70s, for the most slam wins in history. If she wins the U.S. Open later his year, she will be the first woman to complete the calendar year slam since Graf did it in 1998. In doing so, she will also have tied Graf as the winningest woman in the Open Era and 2nd most in history, just 2 slam wins behind Court.

Although Jeremiah obeys God to be his messenger, he still complains while doing his mission. Philip Stern thinks that “just as the prophet’s call took him by surprise, Jeremiah was not always prepared for the personal consequences of speaking the word of the Lord, even though Jeremiah’s message went against the grain of Jerusalem’s political and religious establishment.” At the beginning of his prophetic ministry, Jeremiah was complaining of the bad effect of the spring and summer harvest which could not save the Israelite people (Jer 8:20). Jer 8: 20 – 9: 6 use some words which show in man in despair for the painful situation of his people. He cries: “Is Yahweh not in Zion?” (Jer 8: 19). However, God’s response was: “why have they provoked me to anger with their images, with their foreign idols” (Jer 8: 19). He immediately recognizes that this dreadful situation is the consequence of “their desertion to their God.” Commentating Jer 9: 1-3, Habel states that: “two courses of action seem desirable to Jeremiah. Either he can attempt to change God’s heart by a flood of sympathetic tears, or he can try to

Furthermore there are other researches as well which suggest that the approach of using a celebrity to endorse a product can not be viewed as a general practice of using any celebrity for any product endorsement. Pornpitakpan (2003), while discussing match-up hypothesis, describes the results of a study by Erdogen et al (2001) which suggests that "British advertising agency managers considered various criteria like celebrity- target audience match, celebrity-product match, overall image of the celebrity, cost of hiring the celebrity, celebrity trustworthiness, controversy risk, celebrity familiarity, celebrity prior endorsements, celebrity likeability, risk of celebrity overshadowing the brands, celebrity expertise, celebrity profession and celebrity physical attractiveness". A match between the target market and the endorser is important for effectively transmitting right message to target audience. For example, the advertisements which are produced by Pepsi, are mostly targeted for youths and so the celebrity endorsers that they use in their advertisements are young personalities. The match up hypothesis goes true for the multiple celebrity advertising as well. A good example of this is the Pulse Polio campaign taken up in India to eradicate the polio

Exposure initiates a call to action. My exposure to a global education through the Semester at Sea circumnavigation voyage sparked a passion for social justice and international human rights which inspired all of my professional and academic aspirations. The four months I spent encountering diverse cultures around the globe introduced me to people bound by constraints that forced them to make sacrifices rarely required in the United States.