Glasgow’s Riverside Museum, home to over 3,000 items, has been hailed ‘excellent’, ‘terrific’ and ‘fab’ by TripAdvisor reviewers (TripAdvisor, 2014). The museum offers visitors a unique experience, where they can enjoy views of the River Clyde and the Tall Ship while they immerse themselves in learning about Glasgow’s historical past. The museum offers a unique service experience, where the use of technology in order to enhance the visitor’s experience is prevalent. In certain areas, such as Main Street, a replica of a Glasgow street the late 19th and early 20th century, the museum makes use of sound and lighting effects to create a particular ambience, whereas in other areas there is a distinct lack thereof. A visit to the museum to experience the service encounter first hand allows a critical evaluation of the encounter in terms of the service design and physical setting. One useful way to look at service design is by use of the servuction model (Hoffman and Bateson, 2010, p.9). The model illustrates the visible and invisible factors which influence the customer’s experience, and can aid organisations when designing their service. The servuction model consists of visible and invisible elements, all which have an effect on a customer’s service experience, whether or not they are aware of it. One of the visible elements identified in the servuction model is the contact personnel. These are the organisation’s front line employees who interact with visitors. On my visit to
Never before have I seen a museum as grand as the Metropolitan Museum of Art in New York. From its architecture to its massive art collection, The Met has a little bit of everything and one is sure to find something that captures his or her interest. Considering that The Met is the United States' largest art museum, it is easy to get lost within its many corridors and wings. My visit to The Met took place during the last week of July. Despite the almost unbearable heat and humidity that hung in the air, visiting museums under these climate conditions is a welcome respite from a suffocating, yet bright summer afternoon.
Museum/Gallery Critique: A museum, gallery, or private collection visit followed by a written critique, two-page minimum, typed and double-spaced are required for this course. Detailed instructions will be distributed and
To highlight the relationship between each of the exhibitions, the staff could provide daily visitors with a cohesive guide map of the entire museum. The current location of the museum is massive to accommodate for the displays as well as three research laboratories, but due to large size, each exhibit feels isolated and
Another aspect that I found to be very interesting was the way in which each of the museums offered different multimedia formats to facilitate the visitor’s experience with the artwork in display. I noticed that both museums offered applications for smartphones and tablets, free of charge, to assist the visitors with getting the most possible out of the museum. Visiting a museum can be a very distracting task because there is so much to see and without a plan or a navigating system that helps you make your way towards the museum, it can be hard to gain something from your visit. Both apps are accessible to most people and very easy to navigate through. These apps included audio guides, exhibition information, calendars, events and so on. However, I noticed
2. Using the Servuction model as a point of reference, categorize the factors that influenced this service encounter. (Typical responses should be similar to those provided in Exhibit I).
Two different customer service models that most retail and online retail organisations use are the cheap prices and convenience model and the personalized in-depth model. The cheap price model is controlled by management and ensures policies and procedures are in place that can be easily measured and constantly measured. This is the one that we at Flanagan’s use more than the other model. However, the other models the personalized and in depth model is used predominately by our other section of the organisation. This is the hotel and leisure and building maintenance side of the business. This is face to face and allows our agents/advisors to be more personal with them. Good use of
This course focuses on services management in general and service operations in particular. It explores the elements that unite services, that differentiate service processes from non-service processes and that differentiate various types of services from each other. Customers generally participate in the service process, often with direct and uncensored interactions with employees and facilities. The resulting
This unique and contemporary event provides patrons with live entertainment, food and drink as they revel in the wonders the museum has to offer. Carrie Martin’s aim is to attract at least 3,500 visitors for the grand opening and maximize profits. Corporate capabilities, competitors, and consumers will be examined to develop an effective marketing plan.
Before I went to the museum, my prospective about a museum was poor expectations. What can a museum will offer? , this was one of the questions that I always had in mind. For these reasons, I never thought that I could enjoy a museum tour. However, everything change after visited the Phoenix Art Museum. I went to the trip with poor expectations, but since I arrived in the lobby with all of my classmates and the professor. I started feel that this trip will be sash an educational experience.
Researcher’s trust that the service quality theory depends on the literature of client satisfaction and product quality. In other words, service quality can be defined as the customer’s overall journey of experience with the product, which can be measured by customer satisfaction while experiencing the service.
“Services are acts, deeds, performances, or relationships that produce time, place, form, or psychological utilities for customers” (Roberta S. Russell, 2014, p.194). Besides, there are some other explanation of service design: Service design is all about making the service you deliver useful, usable, efficient, effective and desirable (UK Design Council, 2010); Service design aims to ensure service interfaces are useful, usable and desirable for the client’s point of view and effective, efficient and distinctive from the supplier’s point of view (Birgit Mager, 2009); When you have two coffee shops right next to each other, and each sells
Service customer interaction can also be between the customer and technology. The customer may be required to interact with technology in a technology based service encounter to experience the service on offer. In such a service encounter the customer is in control and might be willing to participate but not possessing the necessary skills, knowledge and abilities to operate the machinery for example for a customer to purchase goods online or book a hotel reservations using the company’s website requires the customer to be computer literate hence when not and fails to place an order the service on offer would be deemed by the specific customers as of poor quality. Lovelock and Gummesson (2004) suggest that the service offer and encounter are less variable when machine-intensive technologies are utilised in service encounters since variability of the service encounter posses a great threat to the quality of service on offer. In a case where the customer successfully interacts with the technology in the service
According to the American Alliance of Museums, community engagement in museums includes the use of this facility as “a center where people gather to meet and converse and an active, visible player in civic life, a safe haven, and a trusted incubator of change” (Long 141). Different museums
Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these
A greater number of educators are looking to museums to help them attain their educational objectives. Howard Gardner has identified Bethnal Green Museum of Childhood as the perfect environment for stimulating the natural curiosity of a child. Furthermore, in response to demands for new educational approaches, older children are using museums to develop their critical facilities in art and design (Campbell, 1992).