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Service Design Research Analysis : Ubs Group Essay

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Service Design Research Analysis of UBS Group
Yan Liu and Drexel University

Abstract
UBS Group is a worldwide financial advice and solutions provider. One of the main reasons why UBS Group is standing in the leading position in the global financial market is that it embraces the concept of service design and as a result improves its organization’s performance.
UBS Group meets the concept of service design from two sides: worldwide and comprehensive service and customized service. Services provided for customers all over the world makes it possible to allocate its investment in an efficient way. Service provided from consulting to investing gives overall information to its customer. Tailored solutions succeed in meeting customer’s need. Service Design Research Analysis of UBS Group
Introduction of service design:
“Services are acts, deeds, performances, or relationships that produce time, place, form, or psychological utilities for customers” (Roberta S. Russell, 2014, p.194). Besides, there are some other explanation of service design: Service design is all about making the service you deliver useful, usable, efficient, effective and desirable (UK Design Council, 2010); Service design aims to ensure service interfaces are useful, usable and desirable for the client’s point of view and effective, efficient and distinctive from the supplier’s point of view (Birgit Mager, 2009); When you have two coffee shops right next to each other, and each sells
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