Services Marketing : Marketing And Marketing

1846 Words Dec 1st, 2014 8 Pages
Service is simply helping someone for profit or nonprofit. Service is intangible product. It means that there is no physical appearance of the object in the process. “A service is the action of doing something for someone or something. You cannot touch it. You cannot see it. You cannot taste it. You cannot hear it. You cannot feel it. It is largely intangible”. Introduction to Services Marketing - Marketing Teacher. (n.d.). Retrieved November 25, 2014, from http://www.marketingteacher.com/introduction-to-services-marketing/. Marketing is the coordination of 4Ps of product, place, price and promotion. It is the exchanging, communicating, delivering of the product. The marketing manager must show the elements of ideas to the audience to prove that intangible product is worth the purchase. Service is the performance of the product and selling that is Service marketing. Therefore, the new term ‘Quality’ is very important to service businesses.
Search quality is the impression of the quality of the product before the purchase by making several attempts. It is compared to a tangible product because we look at the physical characteristics of the products and services. Experience quality is easy to judge because when we taste the food we experience the quality of food. Our experiences allow us to give ratings to the service of a hotel, airline or taxi. We remember a good hotel because of the features of hotel rooms and quality of service we get from employees. Contrary to that, we…

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