Short Essay On Coca Cola

Coca-Cola meanings came from various sources, most notably the changes in the culture in the United States in the 1900s. The company quickly adapted to the social and cultural changes like pop culture; throughout artwork, they were able to reach the heart of America’s youth. The company was able to take advantage of the current events; most notably the world war which helped the company’s being global.

What makes the Coca-Cola brand so successful is not simply the product, as by taste it is not superior to that of PepsiCo’s or even other competitors but it is the brand itself and the lifestyle associated with it. Coca-Cola does not simply sell a beverage in a bottle; it sells happiness in a bottle. The company is regularly at work on new graphic designs and packaging for many of their products to appeal to a different crowd (Warkentin, 2014b).

Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

This beverage is consumed by 1.7 billion people every day. In terms of “people”, the idea of best friends, moms and dads, business partners, spouses, and even the occasional stranger on the street are granted the opportunity to savor the taste of Coke. Varieties of vibrant food and the company from loved ones appeal to

Coca-Cola began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today.

It's a hot summer day and you're craving a cool, refreshing drink. As you walk into the grocery store, you begin to scan the rows of liquid refreshments. The universally familiar red label of Coca Cola catches your eye. Suddenly, images of laughing friends and family fill your mind and a feeling of love and happiness washes over you. Why is this? It seems that people all over the world are able to recognize Coca Cola and the happiness it represents. No matter what Coke commercial you see, this company has branded itself as being love and happiness in a bottle.

Coca-Cola proved that the U.S. was a capitalist country. This put the U.S. as a nation valued by democratic societies and despised by communist societies. Because of Coca-Cola’s close association with the U.S., it became to be the embodiment of U.S. values such as freedom, democracy, and capitalism. Thus it made Coca-Cola also represent America’s influence and reach during America’s globalization.

It is the symbol of success in the system of American capitalism, with a small business ran by few growing into the largest company on the planet, its reach unlimited. Coca-cola’s start as a small pharmaceutical drink into the largest drink in the world other than water was helped along by the American government. The real start to Coca-Cola’s reach was it being shipped with the US soldiers to fight in WW2. The war allowed Coca-Cola to exponentially spread across the world, in tempo with America’s influence throughout the world. Coca-Cola economically fought the communists, as it was the pinnacle of American capitalism. Every Coca-Cola that was drunk behind the Iron Curtain, was a small victory of American ideals. Coca-Cola was also the first modern, artificial, truly global product, and it took, and still does, the world by

Almost everywhere I go, I see advertisements for “The Real Thing.” Even during my trip to Mozambique, a country stricken with poverty where the people rarely speak English, native children knew how to ask for their favorite drink, available just down the road at the street vendor‘s hut. Created in 1885 by pharmacist John Pemberton, Coca-Cola has evolved from a tonic peddled by traveling salesmen to cure headaches and hangovers, to one of the most recognized and most widely enjoyed beverages of all time (Oliver 14).

Coca-Cola has often been seen as an escape during the hardships of America. They provided a sense of hope; a false reality in which America was still the land of opportunity. The advertisements helped Americans ignore the harsh “ realities of depression” and embrace the “idealized reality of America”, the America they came to with hope (Coca-cola at home). Coca-Cola was there in the worst of times for Americans to enjoy and pretend nothing was wrong. Some people might say it made Americans ignorant during a time of destruction, but in reality it helped Americans cope with the crushing feeling of economic depression.

The origin of Coca-Cola was based on a lot of trial and error. It had first started off as soda-water and functioned medicinally. It apparently had the ability to prevent/cure putrid fevers dysentery. As the drink evolved so did the function as well. The addition of coca leaves and kola nuts made the drink more invigorating due to its caffeine. Now its importance and second function came in July 1. 1886. That date marks the start of Prohibition, the drink served as an alternative to alcoholic drinks. Fast forward to 1938 after the changes in its medicinal function, distribution, ingredients, and more importantly its popularity. Coca-Cola’s importance was as a “sublimated essence of all America stands for…” this statement by veteran journalist William Allen White was said based on the fact that Coca-Cola was drank by men and women of all ages and classes, that was the drink’s

Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.