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Simple Tutoring Case Study

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Location & Market Growth
State and Regional Highlights
• The estimated population in 2014 is 5,453,218 in Minnesota.
• Between 2010 and 2014 Minnesota added 149,293 residents.
• "Only 2 of the 13 regions in Minnesota grew faster than the state population growth rate of +2.8%. ' (Hibbs, 2014)
• Minnesota regions that grew the fastest between 2010 and 2014 were Twin Cities (+4.6) and St. Cloud (+2.9%).
• "Over half (54.6%) of Minnesota’s population lives in the seven Twin Cities area counties." (Hibbs, 2014)
• The urban core area has at least 50,000 or more populations.
• “Over 77 percent of all Minnesotans lived in a metropolitan area in 2014. • With an increase of 3.8%, the metropolitan population grew faster than the state average (+2.8%) …show more content…

Some of Simple Tutoring’s competition will be Sylvan Learning located in Coon Rapids, Minnesota, Minneapolis Tutoring located in Minneapolis, Minnesota, and Home Tutoring Twin Cities located in St. Louis and St. Paul, Minnesota. Simple Tutoring will be competing with them on their reading and math programs, but again we are looking at end results. They are focusing on in the classroom and homework. A disadvantage we do have is we are starting up and we will need to market ourselves in the industry so that we become known. When looking at the competition the biggest competition for personal onsite near the Simple Tutoring location will be Sylvan Learning, because they are well established and known throughout the United States and locally. All the competition offers online services. We do recognize that they all help children and use different methods as we are all trying to achieve the same results. We all want to boost performance and help the child develop either online or onsite. Getting our niche in the market will be something we want to accomplish in the early stages of the business. With Sylvan being close there will be competition with them which will come down to the customer’s needs and the type of service they are looking for. Otherwise the location we have selected offers opportunity as you can see by the details that have been provided.
Target Market Strategy Simple …show more content…

We offer online classes, one-on-one tutoring, group tutoring, summer school fun camps and other academic improvement activities. Our math subject area offers “elementary math, pre-algebra, algebra, algebra II, pre-calculus, calculus, and statistics. Language Arts offers “reading, writing, and English.” (Simply Tutoring Services)
Marketing Mix Strategy: Promotion The following locations for advertising tutoring service is where there are high traffic areas from families with students or students themselves. The best place to reach students is schools where you can visit the counselor office and student service office, since this is where students receive their academic help. Public libraries are also an excellent location because there are bulletin boards for local services. There are many ways to promote with the community such as direct mail, local shops, families, community centers, schools, community newspaper, radio and

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