Simply Smoothies is a smoothie bar that people can go to, to create their own smoothies step by step. Many smoothie bars that people go to, the smoothie’s recipe is already created and only allows them to add in minor health supplements including high proteins, fat burners, and vitamins. Simply Smoothies is a café that will allow you to include what you want and excludes what you don’t. This business is a very relaxing bar that allows people of all ages to come and enjoy smoothies (and snacks) while talking, reading, and even meeting new people. As a business, our goal is to make everyone happy and have a safe place of relief to go to. Simply Smoothies will attract its customers with their tropical smells and colorful decorations that are
First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.
The menu is pretty impressive as they offer many unique drinks. They have their own take of snow cones which has your favorite liquors mixed in. Other unique drinks they have are berry blocks and over/unders. They also offer a variety of coronaritas, margaritas, mojitos, and cocktails. In addition, your favorite spirits, wines, and beer on tap. Their happy hour is Monday-Friday 4:30-7PM, 1/2 cocktails and $2.50 domestic pints.
The Affordable Blended Smoothie, Inc. will be producing a healthy non-alcoholic product. As more families and the society continue struggle to maintain healthy lifestyles, the new beverage comes at the right time in remedying the situation. The new energy drink will be suitable to all classes of people regardless of their age, educational level, income, gender, or ethnic affiliation. However, we will be able to employ targeted marketing where the marketing strategies for the company will be directed to rising middle class in Virginia (Wit, 2010).
Nantucket Nectars' numerous strengths have led to their success. They produce all natural products that have a great taste, have a very strong management team as well as a strong branding, guerilla marketing skills, possess the ability to exploit small, rapidly changing market opportunities, last good access to single-serve distribution in the New Age beverage market, and is the best vehicle for juice companies to expand into the juice cocktail category without risking their own brand equity. In addition, Nantucket Nectars' management team has the required knowledge and experience with the single-serve business and thus has the ability to add value to large player who wants to roll out new single-serve products.
With having only one of “The Four Ps,” (the place), Juice Guys had to come up with a marketing plan to develop the other three Ps; which were of product, promotion and price. Juice Guys knew they wanted to sell fresh juices and fruit smoothies; however, they needed to know if the consumers wanted more than just those products. Also, they needed to find a way to promote their new products and make their prices economically feasible for the consumers in this new place; which was Boston. In order to accomplish this, they needed consumers to let them know what they thought was the ultimate juice shop.
Jamba Juice is frequently criticized for selling smoothies with more sugar than is recommended by the USDA to consume in one day.[19] Because of this, Jamba Juice introduced "Enlightened Smoothies" in 2004 with less sugar and fewer calories and carbohydrates. They have since been renamed "Jamba Light." The Lower-calorie dairy base (formerly called Enlightened Base) is made with Splenda, non-fat milk and whey protein.
End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.
Bee’z Smootheez would love to have a storefront by the second year of operating. People will be able to come in, order, and sit down to eat/drink. This will happen because I will generate enough revenue and re-invest in the company to continually expand.
As part of DFW’s spring break promotions, the Marketing Department and LiveWell worked together to set up smoothie bars in every terminal and offering customers a healthy treat before taking off.
Innocent Drinks has grown and matured extensively since first establishing in the late nineties. In 2000, UK supermarket giant, Waitrose began selling Innocent smoothies, further extending its distribution line (Innocent Drinks,2015). Seven years later, the company appeared on Sunday Times Fast Track 100, which represents the fastest growing businesses in the UK, placing 40th . In relation to the development of the products, Innocent Drink innovatively introduced an array of products from a wide variety and range. Having only sold smoothies, they now sell juices of an array of flavors as well as a range of flavored water. In addition, Innocent transitioned into the food industry when they began selling portions of vegetables in 2008 (Innocent,2015). They also introduced a range of juice for children, expanding their demographic. In addition, Innocent Drinks saw global expansion over the
At the end of book sixteen in the Iliad, one of the best Greek soldiers, Patroklos, was stabbed in the stomach and killed by one of the best Trojan soldiers, Hektor. Hektor wanted Patroklos dead because Patroklos killed one of Hektor’s brothers in battle. Patroklos was wearing his best friend, Achilles', armor when he died.
Jamba Juice is a smoothie retailer in the United States in the restaurant industry. Jamba Juice offers 100% fruit smoothie and juice with healthy snacks. This paper will explain the strategic issues faced by Jamba Juice, and the strategy used to be successful. Jamba Juice has maintained financial discipline, cost management, and improvements that are the reason sales are increasing. Jamba Juice strives to follow their mission and vision statement, and markets aggressively. Over the next five years, the market for smoothies is expected to increase by 10-15%. (Brixler, Brian) Consumers are seeking healthier food and beverage options for a meal. Smoothies offer a healthy option instead of drinking soda.
The juice bar concept was pretty new in Australia, and the way boost furnish this concept is also very new in the retailing industry. Boost is not about only appreciable taste and healthy juice or smoothie but this brand is all about overall experience for the customers when each time customers comes in their store and we are talking about experience includes tasty products, best service and lively employees who are there only for their customers and always smile when you enter the store, call you by your first name with their polite tone. (Grocer, May 3, 2008, Vol.231(7853), p.42)
The County council meeting that I attended was all I thought it would be, minus the crazy person that I was promised. The county council meeting was facilitated by a group of white men and women with very few if any minorities in attendance. The council appeared to be very dry leaving me questioning why this was so important. However, shortly after settling in for the long hall it clicked, and I was able to make the connection to my Political Science 1100 course, and how exactly the county council meeting fit into the bigger picture of government and its importance.
The main character of this short story “The Cask of Amontillado” written by Poe was a man skillful in the Italian vintages called Montresor. However his character sets out to seek revenge “The thousand injuries of Fortunato I had borne as I best could; but when he ventured upon insult, I vowed revenge.” (Poe) This problem came as a result of his friend Fortunato who has insulted him. Montresor is determined to seek revenge. Unable to understand Fortunato’s reasoning he states “It must be understood that neither by word nor deed had I given Fortunato cause to doubt my good will.” (Poe) Both men were in the same profession and Fortunato was a man to be feared and well respected, but there was no mercy to be shown “I must not only punish, but punish with impunity.” (Poe) Due to Fortunato hurting his friend Montresor saw it fit that he must die.