Jamba Juice

1172 WordsSep 29, 20085 Pages
Jamba Juice is a chain of smoothie restaurants headquartered in Emeryville, California with over 700 locations operating in 30 states, the District of Columbia and the Bahamas. Over 500 locations are company-owned, with the remainder being franchised.[1] For the 51-week Fiscal Year, which ended on January 1, 2008, sales were $317 million, which included sales of $306 million from company locations. Jamba Juice was founded by a Crespi student in April 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds.[3] It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo, California.[4][5] It is known as one of the leaders in the quick-serve fruit and vegetable juice market…show more content…
Jamba Juice is frequently criticized for selling smoothies with more sugar than is recommended by the USDA to consume in one day.[19] Because of this, Jamba Juice introduced "Enlightened Smoothies" in 2004 with less sugar and fewer calories and carbohydrates. They have since been renamed "Jamba Light." The Lower-calorie dairy base (formerly called Enlightened Base) is made with Splenda, non-fat milk and whey protein. In addition to the smoothies, Jamba Juice sells fresh-squeezed orange juice and carrot juice, as well as wheatgrass juice shots. Jamba Juice also offers a substitute to coffee, for a caffeine fix, called Matcha Green Tea, which can be taken in a smoothie or as a small 4-ounce shot with soy milk, orange juice, or a mixture of the two, called a "matcha dream shot". All of these are similar to an espresso shot with a more appetizing taste to some. Jamba Juice also offers boosts (dietary supplements). Each smoothie and yogurt blend comes with the option of one free boost addition, from a selection of six such as Soy Protein, Immunity, Energy, Daily Vitamin or Fiber. The Protein Berry Workout, Coldbuster, Fit 'N Fruitful, and Heart Defender each come with a boost, so upon purchasing, the consumer has the option of adding an extra boost in addition to the boost already added. Extra boosts, such as Weight

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