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Situational Analysis Of Amazon Inc. Essay

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1.0 Introduction
This document is our first deliverable of the Situational Analysis of the Amazon Corporation. Amazon Company was incorporated on May 28, 1996. It sales a range of products and services through its Websites (Amazon.com). Amazon.com was incorporated in 1994 by the founder & CEO Jeff Bezos. Amazon.com originally began selling books online in 1995, and after that, it redefined the online retailing business (e-retailing) for the rest of the Internet retail world. We know that today we can purchase close to anything online, like books, electronics, movies, and more, but what many people do not know is the cost to maintain a selling goods company.
The Amazon vision is: “Our vision is to be earth 's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” (Farfan, 2016) This vision emphasized that, first Amazon wants to reach all people in any location, second provide the best experience to the customer, and third provide the best most complete variety of products.
The key idea for this corporation is to take the global customer attention without the need to invest in industries or plants outside of the United States, and the only way to do that is using the technology. Technology is the highway to contact customers and suppliers around the world.
I. External Analysis
A. The General Environment Amazon is the leader online corporation in the on line retail business. The key trends that

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