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Social Dimensions Of Collin-Lachaud And Vanheems

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The data reflects the social dimension of Collin-Lachaud & Vanheems (2016). The participants described several social actions during their hybrid shopping process. Those actions were intended to be taken and relate to other dimensions as hedonic experience and influencing factors as technology. For example, receiving opinions of friends in the store or through Facebook. The participants used online channels for searching for reviews. This is shown by all age groups, most common by female participants. The reason for searching for online reviews and ratings is to get information about products and services. By positive reviews and ratings, they experience an excitement of purchasing the product. This is shown by this quote: “The reviews would

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