The data reflects the social dimension of Collin-Lachaud & Vanheems (2016). The participants described several social actions during their hybrid shopping process. Those actions were intended to be taken and relate to other dimensions as hedonic experience and influencing factors as technology. For example, receiving opinions of friends in the store or through Facebook. The participants used online channels for searching for reviews. This is shown by all age groups, most common by female participants. The reason for searching for online reviews and ratings is to get information about products and services. By positive reviews and ratings, they experience an excitement of purchasing the product. This is shown by this quote: “The reviews would
Years ago, most people thought that it would remain impossible to click a button and place an order to buy something. Today about “195 million online American consumers” order take-out, book hotels, flights or even grocery shop (Weinstein 1). Many people can pay bills and transfer money to other people through a click of a button on their smartphone. 100,000 online consumers took a survey to reveal that most people preferred online shopping than physical shopping. 73% said it “[was] time saving” and also 58% of those people said they “liked it more because there were no crowds or lines.”(Weinstein 2). Consumers care more about the time used up than going to the store to look and try out the product in person. The internet offers a huge amount of choice and diversity in how people want to do things. But with the majority favoring online shopping, it just shows the laziness of our
Majority of our consumers will be males, head of household age 25-54, in a home with a wireless router. The household has multiple computers, smart phones or tablets. Our consumer expresses interest in electronic gadgets and considers themselves to be a “tech savvy” buyer. The target consumer is conscious about online security threats and has purchased or upgraded anti-virus software in the last 24 months. Our shopper is engaged with online social networks and media with most news delivered to the household digitally. Purchases of electronic products are heavily influenced by the favorable opinions and reviews from friends and colleagues. They are also strongly influenced by negative reviews of products by tech blogs and consumer
As they do offline, consumers shop online for both goal-oriented and experiential reasons; in short, they shop to acquire items, and they shop to shop. However, goal-oriented motives are more common among online shoppers than are experiential motives. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping.
In the advanced Internet Age, the internet is around all of us. Now people in the United States depend more and more on the internet. With the development of Internet, more and more real concepts can be shown so that people can experience their life easier. The shopping also includes a well-known example, Amazon. Online retail has its own strong advantages as known all around as convenience. And the word "convenience" would be better taken by "conveniences" because of its multiple sides. The conveniences of online shopping may appear on time, product reviewing and reselling. If some office ladies have no time on shopping but they need to buy some casual suits or office suits indeed, they will try to browse the Amazon or other online clothes stores. That is the convenience shows on the time. Product reviewing, we usually know because of our friends who used this product before, can also be found in the "comment" on every online retail filled with others opinions. That hardly appears on a store in realistic life. The last one, when one finished his birthday party and listed what he got totally, reselling always becomes the way one chooses to solve the same thing friends gave repetitively.
4. “If we watch what people buy we can infer what their needs and desires are and even anticipate with those needs will be in the future.” “We can see the points of engagement in the shopping process and the points of friction the obstacles to purchase.” “We can modify the experience and improve the shopping
This article refers to the application of self-surveillance and social surveillance throughout the paper with a purpose to prove that various types of social networking sites user types inflict array of effects on the marketing performance aspect. Park, Shin and Ju thoroughly explain the different types of SNS user types such as the versatile users, the self-expression users, the pass-along users and the introvert users. The authors then connect the various forms of SNS user types to the SNS marketing performance touching on the aspects of social presence, information sharing, purchase intention and emotional experience of social shopping. Combining the information discussed throughout the article, Park, Shin and Ju introduce their methodology of the conceptual research model. The study categorizes SNS user types into four sectors to prove that each sector inflicts a different impact on the SNS marketing performance. The results conclude that various types of social surveillance and self-surveillance can in fact create four types of users, which go into great detail of explaining each social user out of the four categories: the versatile, the pass-along, the self-expression and the introvert. The study also proved that the four types of social networking sites users differently impact the four types of
Consumers from each of the three age groups of 18 25 year olds, 26 45 years old, and 45 years or above were interviewed over the last week with regard to their purchasing online. The goal of the interviews was to understand what they purchase more of line, books or software. Including in these discussions where which websites they are the most brand-loyal to, what types of games and books they purchased, and how they made trade-offs of going into a bricks and mortar store versus buying online. One mentioned that they appreciated how WalMart is making it possible to purchase online and go into the store and pick up the game they had ordered.
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
The future of shopping is all about technology. Retailers are investing in all sorts of new technology to try and help their business make more profit. Robot assistants, a virtual you, digital butlers and drone deliveries are a few of the new inventions that companies are trying to make to advance their business (The Guardian, n.d.). Online shopping retail sales are predicted to grow to around $370 billion in late 2017, up from $231 billion in 2012 (CMO, n.d.), it is estimate that this number will keep going up as advancements in technology keep improving. It is also estimated that 72% of people aged between 13 and 35 research and shop their options online before going to a store or mall. These statistics show that every year young people usages of technology to buy a goods or service through technology is getting higher and higher. An example of a company using new technology is Dominos. Dominos have decided to add drone deliveries to their already successful business. “We invested in this partnership, and technology, because we believe drone delivery will be an essential component of our pizza deliveries, so even more customers can receive the hottest, freshest pizza we can offer” said by managing director Mr Meij. Dominos have taken a calculated risk using modern technology to try and give them that boost they want. This is an example of a business trying to gain a competitive advantage over there rivals (pizza hut). As technology is becoming the new way for the casual
The online shopping scenario has greatly developed because of its ease of use and convenience with which people buy product/services online. The affinity to shop online is increasing promptly among consumers across the world. There are two types of online shopping values – Utilitarian shopping values and Hedonic shopping values. But many scholars and marketers have intensely researched into the aspect of hedonic shopping values, which states that consumers consider online shopping as a fun activity. The hedonic shopping values could be evaluated as forecasters of online consumer behavior. The paper discusses the six dimensions of hedonic shopping values and develops a model to understand the customer satisfaction levels of online consumers by examining the effect of hedonic shopping values.
There are people at different ages shop every day, either online or in a store. People shop not only for living essentials, but also for their needs in the society. Teens, too, shop for their reputation and shop whenever they can. Drew Desilver, a senior writer at the Pew Research Center, stated that almost eighty percent of American teens shop online, but almost eighty percent of the American teens prefer to shop in stores (Desilver). There are many reasons why teenagers shop online even though they prefer to shop in stores, but it is mainly due to the advance of technology in advertisements, time saving, and teens’ purchasing power.
With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactional, informational, and social. While traditional E-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping, and potentially enhances the informational aspect as well. This research examines the online shopper as a prospective user of an emerging social commerce platform, the social shopping website, which are sites designed specifically to support social interactions while online consumers shop. The study augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce. The model was empirically tested and supported. The results provide empirical evidence to support the importance of distinguishing the social aspect of shopping from the information and transactional aspects, as well as the potential advantage to using technology to promote social interactions on E-commerce sites. Implications and future research are discussed. Keywords: E-commerce, internet, shopping, social networking
First, they learn how to make wise economic decisions when shopping there. As a marketplace, the internet offers much more than what any single brick and mortar store can to mom or pop. Because of this, the internet simplifies comparison-shopping and offers buyer reviews about products and services available there (Riemann & Hendricks, 2009). June Williams from Consumer Today has studied teen behavior on the internet and came up with the same observation to Riemann and Hendricks’s. She notes that the internet has been effective in aiding online shopping behavior among teens since they spend more time on their precious computers.
Online shopping is a major trend right now; it has become so popular that it is estimated that 72 percent of millennials now shop online prior to, or in place of, a store (CMO). I am no different. I find it an entertaining boredom buster; however, my appreciation can be halted by the dangers that accompany the activity. Most often, my shopping revolves around clothing, and sometimes my desires get a little excessive. I would not say I have a constant desire to shop but I do get in certain moods where I think about how much I need something new. When I get in these moods, I turn to my phone or computer and enter the world of online shopping, a frequent territory of mine. Online shopping is a detrimental hobby of mine. I see it as such a danger, because I buy more than I should, I have an inaccurate impression of what I buy, and I find it too convenient.
According to Assael (1987), shopping behavior is the most unique for behavior which the consumers exhibit. Gifts, clothing, groceries, gifts and household items are some of the most common type of shopping which consumers indulge in a highly frequent manner. But according to Dholakia (1999), occasion and motives are also some crucial points which influence the consumers shopping behavior. For example, for some consumers, shopping is all about getting the best deal out of bargaining, for some (especially teenagers or the young crowd) shopping is a means of getting acquainted and interact more with others in a social context and for some it is a way of breaking out from the regular monotonous professional and personal routine (Reid and Brown, 1996).