Social Influence On Social Psychology

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Social influence is a big matter in social psychology which is referred to the ways in which different people’s thoughts, actions and feelings are subjective by social groups. On a daily basis we are deluged by numerous efforts by others to influence us, and that’s why, the study of social influence has long been a dominant matter of analysis for social psychologists and researchers in many other social sciences (e.g. marketing and political science). Social Psychologists focus on the situation. They study the social influences that describe why the same person will act inversely in different situations. Theorists have typically distinguished between three types of social influence which are compliance, conformity, and obedience.
Compliance is often referred to as an active form of social influence in that it is usually intentionally initiated by a person where they may choose to comply or not to comply. Yet, the thoughts of social reward and punishment may lead them to compliance when they really do not want too. During the 1970s, psychologist Philip Zimbardo conducted an experiment in which participants played the roles of guards and prisoners in a mock-prison set up in the basement of the psychology department at Stanford University. Originally slated to last two weeks, the experiment had to be terminated after just six days after the guards began displaying abusive behaviour and the prisoners became anxious and highly stressed. The experiment demonstrated how people
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