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Social Influences Of Social Influence

Decent Essays

Social influence is an essential focus of study for researchers and social psychologists. Social influence pertains to different methods utilized by individuals to impact the feelings, behaviors and beliefs of others through interpersonal relationship (Fiske, 2008). Also, some key concepts in the analysis of social influence include conformity, compliance, and obedience. Compliance refers to a change in performance in response to an overt or an obscure demand made by a different individual. Hence, compliance is viewed as a dynamic form of social influence due to the emphasis on intentionality in initiating a change in behavior. Also, compliance is conceptualized as a consequence of variations in internal belief, attitudes or emotional state of a person (Fiske, 2008). On the contrary, conformity denotes instances while individuals alter their attitudes, behaviors, beliefs and feelings to fit in a group norm. Hence, members of a group change their views and actions consequently. However, obedience exemplifies a shift in actions in response to a command from an authority figure. Social influence is notably referred to as the conformity of agreeing with a visible majority in a group setting or organization. Also, two forms of compliance experienced by Teresa in the Laureate media include informational and normative social influence. Both forms of conformity involve a change in behavior, attitudes, and beliefs based on a real or imagined influence on others that is driven by

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