Social Media Technology

3441 Words14 Pages
Table of Contents

1.0 Introduction 1 2.0 Risks of Social Media Technology in Business Enterprise 3 3.0 Productivity of Work by Using Social Media Technology 4 4.0 Social Media Technology as the Promotion and Marketing Strategy 5 5.0 Recommendations 6 6.0 Conclusion 8 References 9

Social Media Technology in Business Enterprise

1.0 Introduction

Bhanot (2012) defined social media technology as the “media for social interaction that can be used in web based and mobile technologies”. In addition, web based and mobile technologies can make the communication into interactive conversation. The most popular social media among the users are Facebook, Twitter, LinkedIn, YouTube and so on. Besides, the
…show more content…
The behaviour of the workers and the managers to maximized profit can be changed with the use of social media technologies (Turban & Volonino, 2012). Social media technology can help organizations to maintain and improve competitiveness in the industry (Levin, Hansen, & Laverie, 2012). In addition, social media are use by wide area of business includes human resources, supply chain management, marketing and sales and others area that used social media technology (Turban & Volonino, 2012). The organizations also can use the social media technology to their marketing research plans. Nowadays, many organizations have realized the usefulness of the social media technology in running their business and they try to adapt this new technology slowly. According to Andzulis et al. (2012), the Ford Motor had hired 40 employees that are social media practitioners to promote their new car model which is Ford Focus. The employees had been given opportunity to drive test the car and the video have been uploaded in Facebook and other social media website.

2.0 Risks of Social Media Technology in Business Enterprise

The organizations or firms must understand the risk in using social media technology in their business. The risk using social media as a platform in business is greater than a business that uses traditional ways (Boz & Unal, 2011). There are many
Get Access