Social Responsibility On Its Overall Corporate Strategy

Decent Essays
I think Starbucks is so concerned with social responsibility in its overall corporate strategy because of its founder Howard Schultz. After reading about Howard Shultz it is clear to me that one of the reasons this company does so well is because of the high standards he holds himself and his company to. As a young boy he witnessed what his father had to go through in order to put food on the table for his family. He saw the struggles his dad had to endure while working for a company that did not put their employees first. (Ferrell, Fraedrich, Ferrell pg 400) It was for this reason that he has such a strong ethical position. Howard is a long-time advocate for increased awareness in business ethics. (Ferrell, Fraedrich, Ferrell pg 398). He gave a speech at Notre Dame in 2007 and spoke to the students about the importance of balancing profitability and social consciousness. (Ferrell, Fraedrich, Ferrell pg 398) It seems apparent that Howard is very concerned about the well-being of the employees, customers, environment and the community as a whole. According to Starbucks Website (2016) the core values and mission statement is as follows: “With our partners, our coffee and our customers at our core, we live these values” (Starbucks website 2016)
“Creating a culture of warmth and belonging, where everyone is welcome.
Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
Being present, connecting with transparency, dignity
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