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Sociocultural Influences Paper

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Sociocultural influences evolve from a consumer's formal and informal relationship with other people. These influences in regards to our company include personal influence, family influence, and culture. Personal influence is when a customer’s purchases are often influenced by the views, opinions, and behaviors of others. An example of this is word-of-mouth activity. If a customer likes our product and they start talking to other prospective customers than those prospective buyers will either be influenced to buy the product or they will be deterred from trying it. Many potential customers tend to follow opinion leaders. These are individuals who directly and indirectly influence others opinions based on theirs. Our opinion leaders would be the customers who initially try our product even though we are a newer business. These customers did not need another person's opinion before they tried the baked goods we have to offer. These initial customers are going to have a large impact on whether or not our business gets a good brand image and whether others will follow their lead and also try our treats. …show more content…

We want our customers to talk about our brand in a positive light and influence their friends to also try the product we are offering. This will increase our business traffic if our satisfied customers can influence others to check our store out. We will do our best to avoid negative information from spreading by providing excellent customer service. If a customer is not satisfied we have to either provide a new dessert to them or figure out a way to make their experience with our business a better one. Negative information can damage our brand image and could cause untrue rumors. This would be devastating to our company and would prevent future business if customers think negatively about our

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