Soren Chemicals Case Study
1. What is the addressable market size for Coracle? Is the first-year goal of $1.5 million sales reasonable?
Answer:
Currently there are 3 major players in the residential pool clarifier market, Keystone chemicals, Kymera and Jackson Laboratories as well as several distributors who are diluting and private lebeling Soren’s Kailan MW for residential use. Soren’s Jen Moritz estimates that these players have between 15 and 20 percent (15-20%) of the residential pool market. Assuming that Soren stops the private labeling of Kailan MW, current participants hold anywhere from 45-60 Percent of the current market, leaving the addressable market some between 40-55 percent, or between 12-million to 16.5 million in
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The channel is discouraged to sell our product. Different situation for the product Kaylan MW. In this case, formulators use the clarifier in large recreational water parks and buy directly to the chemical manufacturer thus savings on products increase their (formulators) profits.
(b). Soren uses chemical formulators to distribute its products to pool Service Company’s and institutional users.
We evaluated our company’s position in the industry, and found ourselves in an excellent starting position to further develop our products and match them to the industry’s needs. Our market share is adequate and we can advance further with our strategy improve and reposition our products in the coming years. We have underutilized capacity, which we intend to improve, while increasing automation to reduce costs. We have plans to improve our promotion to improve product awareness and with the appropriate product lines we will increase price to improve margins and better align our high-end product image. Our current financial position is optimistic, showing our leverage (Assets/Equity) at 2.0, when our goal is to maintain 1.5-2.0 overall. By utilizing the analysis tools we are learning what elements are driving demand, how to effectively tailor our products through R&D, how best to adjust our marketing and pricing, while lowering input costs, in order to improve margins and to ensure our stakeholders are all satisfied.
§ Non-food business: We now have a 6% market share. Our goal is to be
1. What was Chem-Med 's rate of sales growth in 2003? What is it forecasted to be in 2004, 2005, and 2006?
3. Is CoMark an attractive investment? What are your major concerns with the proposed deal? How attractive is the purchase price?
The progress of CMC will be measured using dashboard and balanced scoreboard tools. This will allow the team to see where we are making progress, and what areas need improvement. Through this measuring and monitoring, we will be able to adjust the strategic planning as necessary for continued success of CMC. The projected results in the short term will be a slow and steady rise in net profit. The long term projected results have the optimal results of a net profit of over $60 million by the year
Review of ABC Company and the directions it is targeting. The strategy of the company is to lift the expected sales in an aggressive fashion, with the expected end target being to triple the current levels. The plan is to push sales into the targeted range of $3 million within 3 years versus the current amount which sits at $1.2 million. We will identify the perceived risk factors that may impact this aggressive strategy and its successful execution. The following will be those risk factors:
3. Do you expect this profit level to continue in subsequent years? Why or why not?
Thank you for the opportunity to assess your sales data in order to provide recommendations for increasing your sales. The analysis and recommendations below are based on the data you provided, which covers a period from May 2004 through June 2006. The analysis below is based on this data alone. Therefore, our recommendations should be tempered by your knowledge of business realities and your market. Please let us know if we can answer any questions concerning the analysis or the recommendations provided.
Evaluate the economics of the digital applications market in terms of growth and profitability. How has Oceanhouse Media performed in this market?
The second option is to establish trade relations with Pest Control Operators (PCOs) that will distribute the product. The third option was to sell hydroprene to a third party such as d-Con, Black Flag, and Raid for use in their products.
The guiding question of this ADI lab was, “What are the identities of the unknown compounds?” The goal of this lab was to understand the relationships between moles and molar mass to find the identity of unknown compounds. The mole can be used to measure small amounts of a substance or is used to convert from unit to unit using dimensional analysis. One mole is equivalent to the molar mass in grams of that substance. If you start with the moles of an unknown substance, multiply it by a given compound’s molar mass, and then divide it by however many moles are in the compound of your choice, you will get the mass of the compound. With that answer you can then compare with mass of the compound in the bag to determine its identity. We first started
The potential market for this product could represent between $263M and $350M (see Table F). Comparing to CMI’s 2007 net sales of $55M is a big potential market and as Joseph Fernandez said “A successful market introduction could double the sales of this company, as well as compensate for the decline of some existing products”.
The analysis of the table-1 reveals that future sales have been projected to grow at the rate of 20% per annum. The validity and reasonableness of there projections is questionable. There seems to be a very remote possibility of meeting their projections given the current scenario of the Letsgo. The points are raised about the validity and reasonableness of the projections:
The company sells its products through two separate channels of distribution. Each is treated as a