Michel Kripalani and Oceanhouse Media: Journey of a Serial Entrepreneur
Jodi Watson
Describe Michel Kripalani’s entrepreneurial journey to date. What are the lessons from this journey for entrepreneurs?
Michel Kripalani’s entrepreneurial journey began after he graduated from UCSD with a degree in visual arts media. Kripalani’s first startup was “MOOV Design, a computer graphics firm.” He founded Presto Studios in 1991, was the CEO and created the Journeyman Project series and Myst III: Exile. He closed Presto studios in 2002, taking a break and traveling, and then worked at Autodesk, a publicly-traded digital media firm, from 2004 to 2009. In 2009 he founded his third start-up Oceanhouse Media.
The lessons
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The brand can be one they build themselves or one that they can partner with, as Kripalani did with Dr. Seuss and was the recognition they need to stand out in the competitive marketplace of apps. Entrepreneurs shouldn’t overspend on development. Entrepreneurs don’t know how successful their app will be until it’s out there so they should plan and spend wisely and be conservative with their ROI predictions. They should also continue to monitor their apps and watch market trends. From this, they can apply that knowledge to creating their next apps or updating their existing apps. That applies to developing the app as well as marketing it. One of the most important lessons for entrepreneurs is to be passionate about their work and love the apps they create. They should apply their passions to what they want to achieve as this will drive sales and be a key to their success.
Evaluate the economics of the digital applications market in terms of growth and profitability. How has Oceanhouse Media performed in this market?
Growth in the Apps Market
As noted in the case, “the growth in the apps market is closely tied to the growth in the market for mobile devices, both smartphones and tablet computers that are connected to cell phone networks.” Revenues from mobile apps have been on the rise and forecasts indicate a continual increase. Forecasts were made for revenue from mobile
We have established that there are two methods to recognize smartphone revenue: time of sale and subscription methods. The company providing the phone has the option on which one to
The strategy employed by NOVA as a means of accomplishing these goals incorporated several specific elements. The first was the need to determine and understand the relevance of mobile phone ownership and utilization within the U.S and then, extend this to the specific utilization of smartphones which would allow for mobile access to dynamic Internet content and apps. Smartphone usage across the U.S exceeded 60% utilization by early 2013 and continues to grow which outlines the potential benefits of targeting such users across specific marketing campaigns.
2. What forces are driving changes in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability?
tablets and watches of today the company has always been on the verge of cutting edge technology.
1. What is the cost to implement each of the strategic options facing Clariant Corporation and what kinds of revenue growth are necessary to break even and to maintain or improve overall profitability?
Creating a brand is not simple to build, and it needs a long-term and striving progress, so what I should do is dividing four five-year plans:
Besides, customers were rapidly shifting for computers to tablets and smartphone making the business of developing apps for the industry lucrative.
He has opened his own design practice with his partner FWA Richard in London in 1994, Their Practice is called Research Studios, many other studio have been opened in Berlin, Paris, and Barcelona. The company is know for it's ability to create new visual language for a variety of applications from film to publishing. They also create innovating packaging and web design and the on screen graphics for clients such as Paramount Studios. Their sister company, Research Publishing produces and publishes experimental multi-media work by young artists.
Shares of Apple in portable business and tablet business have expanded from 48% to 60 %, which is far superior than its rivals (Google Android). Google 's offer has amplified quite recently from 15 to 19%. The outcome was sure by and large as indicated in figure 6 (Financial Analysis, 2012)
In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and
Ultimately, you 've got to choose a bottom-line number. Is the most successful mobile platform the one that 's moving the most units right now? Fair enough, and that might be Android. Is it the one that 's racking up the biggest profits? That sounds most logical to me--and that platform seems to be iOS.
To expand on the topics mentioned in the previous paragraph, in this research paper, I will evaluate trends in demand and their impact on the business as well as analyze how the information on supply and demand will support the recommendations I make. In examining the cost of production, I will outline the cost Netflix faces over time and how that effects its success as well as evaluating the different kind of costs the company faces and how they affect the output level and how they information output decisions. To examine the price elasticity of demand of the services and products that Netflix sells, I will explain how I determined the price elasticity of demand, discuss what factors affect consumer responsiveness to price, and analyze how these factors influence the Netflix’s pricing decision and growth. To investigate the overall market that Netflix is a part of, I will examine the
| *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ,Europe,Japan ,Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21)
Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. After reviewing the Amazon.com annual report, I feel that it has not lost its identity by expanding into different online markets beyond selling books. Online merchandising is a large and lucrative market that most competitors are taking advantage of this profitable business. Furthermore, online commerce has saved time and money for consumers, so Amazon made the right business decision to pursue this window of opportunity. Next, Amazon is more competitive than any other online bookstore such as Barnes and Noble and Borders. After browsing the Barnes and Noble and Border
Branding is one of the most important things you will do for your company as an entrepreneur. The brand identity you forge will ultimately be the face of your company and success or failure depends on it.